VISION MISSION STATEMENTS

Vision Statement

Describes what the company wants to achieve and where it wants to go in the future.

1. graphic

2. directional

3. focused

4. flexible

5. feasible

6. desirable

7. easy to communicate

Characteristic of Effectively Worded Vision Statements

graphic

this vision projects what kind of company it aspires to be

directional

this vision is the path company wants to go and specific plans in the future

focused

this vision is specific to managers to be properly guided on what to do with resources and strategies

flexible

this vision allows room for managers to change based on market situations

feasible

this vision is achievable and realistic

desirable

this vision is clear on whyy the path is sensible and serves the interests of members in the long run

easy to communicate

this vision is easy to understand, articulated, and simplified

mission statement

describe a company’s reason for its existence, identifies products and services, and presents unique identity from competitors