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whyy do we invest
We forgo consumption now to save and invest. investosrs seek to manage thier wealth effectivly amd obtain the most out of their asets while also protecting them form inflation taxes and other factors
retirement plans now
Focused on defined contributions and how much a retiree has is dependent on how much they save, and what they are invested in
professions in investments
investments bankers, trades security analysts, portfolio managers stock brokers and finachial advisors
investment decsisons
are driven by risk appeite and expected return
risk vs return trade off
cash has an opportuniuty cost by forgoing the opportuinty to earn a return on that cash
purchasing power can be eroded by inflation e
expected return
the ex ante (before the fact) return ecpected by investors over some future holding period
realized return
Actual return on investment. a realized return is ex- post- after the fact
Investors seek to maximize their returns from investing subject to the risk they are willing to incur. an investors primary constraint is thier willigness to take risk
risk
uncertainty about the actual return that will be earned on an investment
risk averse investor
will not assume risj unless there is an expectation of adequate