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Command Economy
the central government dictates the level of production of goods and controls their distribution and prices
Competition
a scenario where different economic firms are in contention to obtain goods that are limited by varying the elements of the marketing mix: price, product, promotion and place
Entrepreneurs
an individual who creates a new business, bearing most of the risks and enjoying most of the rewards
Goods
items that satisfy human wants and provide utility, for example, to a consumer making a purchase of a satisfying product
Horizontal Merger
a merger or business consolidation that occurs between firms that operate in the same industry
Human Capital
the economic value of a worker's experience and skills; includes assets like education, training, intelligence, skills, health, and other things employers value such as loyalty and punctuality
Market Economy
an economic system where two forces, known as supply and demand, direct the production of goods and services
Mixed Economy
an economic system that accepts both private businesses and nationalized government services, like public utilities, safety, military, welfare, and education
Opportunity Cost
the value of the best alternative forgone where, given limited resources, a choice needs to be made between several mutually exclusive alternatives
Physical Capital
one of the three primary factors of production; what is used to produce a good or service
Services
an act or use for which a consumer, firm, or government is willing to pay
Scarcity
the demand for a good or service is greater than the availability of the good or service
Trade-off
when you choose one thing which causes you to have to give up, or sacrifice, another
Vertical Merger
occurs when two companies previously selling to or buying from each other combine under one ownership
demand curve shift
refers to fundamental changes in the balance of supply and demand that alter the quantity demanded at the same price
demand
an economic concept that relates to a consumer's desire to purchase goods and services and willingness to pay a specific price for them
elasticity
economic measure of how sensitive one economic factor is to changes in another
equilibrium
a state in which market supply and demand balance each other. As a result, prices become stable
income effect
supply
the total amount of a specific good or service that is available to consumers
substitution effect
the decrease in sales for a product that can be attributed to consumers switching to cheaper alternatives when its price rises
profit
a company's revenue less its explicit costs as well as its opportunity cost
production possibilities curve
a model that captures scarcity and the opportunity costs of choices when faced with the possibility of producing two goods or services
IPO
initial public offering; means that a company's ownership is transitioning from private ownership to public ownership
federal reserve
the banks bank
stock exchange
market where stocks can be bought and sold
DAX
stock index that represents 40 of the largest and most liquid German companies that trade on the Frankfurt Exchange
business cycle
intervals of expansion followed by recession in economic activity
GDP
the standard measure of the value added, created through the production of goods and services in a country during a certain period (gross domestic product)
real gdp
gdp minus inflation