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paragraph 1
point: the public image and personality of the presidential candidate such as charisma matter
evidence for paragraph 1:
evidence: the 1960 televised debate between John F Kennedy and Richard Nixon, Kennedy provided a fresh debate whereas Nixon looked sweaty and appeared tired. people favoured a young JFK more than Nixon.
paragraph 2
point: political mobilisation, garnering the support of the public through interacting with them and face-to-face contact with voters
evidence for paragraph 2
evidence: targeted ads on apps like Kamala Harris in 2024 targeting apps that younger audiences use in order to spread awareness of her campaign. as well as trump rallys
paragraph 3
point: political experience, voters want presidents with political experience
evidence for paragraph 3
evidence: Kamala Harris had a journey to presidential candidate as she was a distract attorney, attorney general, US senator, vice president, and then a presidential candidate