FBLA

_______________ would be a major consideration when pricing a website.

a. web safe colors

b. ability to purchase from site

c. functionality

d. number of links

c. functionality

2 types of research studies

-surveys to gather info

-focus groups to find areas of agreement and disagreement in products

7 fnts of marketing

marketing, financing, pricing, promotion, product/service management, distribution, and selling

A bookstore purchased a special display for the children's area for $400. The books on the display will be sold for $12. The cost of the books was $10. Calculate the breakeven point for the sale. Round up to the nearest dollar

$200

A bookstore purchased a special display for the children's area for $400. The books on the display will be sold for $12. The cost of the books was $10. Calculate the breakeven point for the sale. Round up to the nearest dollar

$200

A bookstore purchased a special display for the children's area for $400. The books on the display will be sold for $12. The cost of the books was $10. Calculate the breakeven point for the sale. Round up to the nearest dollar

$200

A career plan identifies which of the following

-a progression of jobs

-required education, training, and experience

-a tentative time schedule

A career plan identifies which of the following

-a progression of jobs

-required education, training, and experience

-a tentative time schedule

A career plan identifies which of the following

-a progression of jobs

-required education, training, and experience

-a tentative time schedule

A catalog company advertised a special rate on art supplies. Each new customer was given a 10 percent discount. In her first order, Michelle ordered $60.00 in canvases. After the discount was applied, how much did Michelle pay for her order

$54

A catalog company advertised a special rate on art supplies. Each new customer was given a 10 percent discount. In her first order, Michelle ordered $60.00 in canvases. After the discount was applied, how much did Michelle pay for her order

$54

A catalog company advertised a special rate on art supplies. Each new customer was given a 10 percent discount. In her first order, Michelle ordered $60.00 in canvases. After the discount was applied, how much did Michelle pay for her order

$54

A component of the marketing mix that provides protection and security for the product until the consumer

can use it is

packaging

A component of the marketing mix that provides protection and security for the product until the consumer

can use it is

packaging

A component of the marketing mix that provides protection and security for the product until the consumer

can use it is

packaging

A direct-close is:

a. "Would you like to have this gift wrapped?"

b. "You may return or exchange this as long as you have your receipt."

c. "How would you like the pay for this?"

d. "We offer a two-year warranty on this item."

C. How would u like to pay for this

A group of similar products with slight variations in the marketing mix to satisfy different needs in a market is known as

a product line

A group of similar products with slight variations in the marketing mix to satisfy different needs in a market is known as

a product line

A group of similar products with slight variations in the marketing mix to satisfy different needs in a market is known as

a product line

A limited-line store

offers products from one category of merchandise

A limited-line store

offers products from one category of merchandise

A limited-line store

offers products from one category of merchandise

A product is a tangible or intangible offering that a company provides to meet the needs or wants of its target market. It encompasses physical goods, services, or even idea

Product

A product sells for $1.80. Variable costs are $1.07 per unit and the fixed cost is $10,200. How many units would the company need to sell to break even? Round up to the nearest whole unit

13,973

A product sells for $1.80. Variable costs are $1.07 per unit and the fixed cost is $10,200. How many units would the company need to sell to break even? Round up to the nearest whole unit

13,973

A product sells for $1.80. Variable costs are $1.07 per unit and the fixed cost is $10,200. How many units would the company need to sell to break even? Round up to the nearest whole unit

13,973

A salesperson will study the customer and his or her needs during the

preapproach step

A salesperson will study the customer and his or her needs during the

preapproach step

A salesperson will study the customer and his or her needs during the

preapproach step

A small gift shop determined that its sales have grown 10% in the past year. Calculate the number of years required to double its sales. Round to the nearest tenth

7.2

A small gift shop determined that its sales have grown 10% in the past year. Calculate the number of years required to double its sales. Round to the nearest tenth

7.2

A small gift shop determined that its sales have grown 10% in the past year. Calculate the number of years required to double its sales. Round to the nearest tenth

7.2

A store that uses recycled bags is showing which one of the following?

a. social responsibility

b. code of ethics

c. social intelligence

d. profit motive

a. social responsibility

Accounts receivable are

sales for which the company has not yet been paid

Accounts receivable are

sales for which the company has not yet been paid

Accounts receivable are

sales for which the company has not yet been paid

Adapted global marketing

An international marketing strategy for adjusting the marketing strategy and mix elements to each international target market, bearing more costs but hoping for a larger market share and return.

Administered VMS

A vertical marketing system that coordinates successive stages of production and distribution, not through common ownership or contractual ties, but through the size and power of one of the parties.

Adoption process

The mental process through which an individual passes from first hearing about an innovation to final adoption.

Advertising

Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.

Advertising agency

A marketing services firm that assists companies in planning, preparing, implementing, and evaluating all or portions of their advertising programs.

Advertising budget

The dollars and other resources allocated to a product or company advertising program.

Advertising is a promotional activity that uses paid media to reach a broad audience and create awareness about a product or service. It can be through TV, radio, print, online, or social media.

Advertising

Advertising media

The vehicles through which advertising messages are delivered to their intended audiences.

Advertising objective

A specific communication task to be accomplished with a specific target audience during a specific period of time.

Advertising plans are carefully developed because

They involve huge sums of money

Advertising plans are carefully developed because

They involve huge sums of money

Advertising plans are carefully developed because

They involve huge sums of money

Advertising strategy

The strategy by which company accomplishes its advertising objectives. It consists of two major elements: creating advertising messages and selecting advertising media.

Affordable method

Setting the promotion budget at the level management thinks the company can afford.

Age and life-cycle segmentation

Dividing a market into different age and life-cycle groups.

Agent

A wholesaler who represents buyers or sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods.

All of the consumers who will purchase a particular product or service comprise a(n)...

Economic market

All of the consumers who will purchase a particular product or service comprise a(n)...

Economic market

All of the consumers who will purchase a particular product or service comprise a(n)...

Economic market

Allowance

Promotional money paid by manufacturers to retailers in return for an agreement to feature the manufacturer's products in some way.

An example of a marketing strategy that might be used in a recession is:

a. focusing on the features of a product

b. using discounting as a marketing tool

c. larger marketing budgets

d. marketing messages based on spending

b. using discounting as a marketing tool

Approach

The step in the selling process in which the salesperson meets the customer for the first time.

Attitude

A person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea.

Baby boomers

The 78 million people born during the baby boom following World War II and lasting until 1964.

Based on the target market, advertising can be customized by

changing the words

Based on the target market, advertising can be customized by

changing the words

Based on the target market, advertising can be customized by

changing the words

basic product

simplest form of a product

Behavioral segmentation

Dividing a market into groups based on consumer knowledge, attitudes, uses, or responses to a product.

Belief

A descriptive thought that a person holds about something.

Benefit segmentation

Dividing the market into groups according to the different benefits that consumers seek from the product.

Big Company sells Big Squares for $42 each and earns a gross profit of $6. It has developed a new product, Little Squares. The cost of making Little Squares is only $2 less than the cost of making Big Squares. To make the same gross profit, what should Big Company charge for each Little Square

$40.00

Big Company sells Big Squares for $42 each and earns a gross profit of $6. It has developed a new product, Little Squares. The cost of making Little Squares is only $2 less than the cost of making Big Squares. To make the same gross profit, what should Big Company charge for each Little Square

$40.00

Big Company sells Big Squares for $42 each and earns a gross profit of $6. It has developed a new product, Little Squares. The cost of making Little Squares is only $2 less than the cost of making Big Squares. To make the same gross profit, what should Big Company charge for each Little Square

$40.00