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Background
John B Watson
grew up in poverty, troubled youth
PHD in psychology → professor at John Hopkins
fired in 1920 after affair with student (Rosalie Rayner → wife)
had a successful career in advertising
context of psychology
dominated by Wundt (introspection) and Freud (psychodynamics)
behaviour understood as internal, unconscious and instinctual
Watsons radical behaviourism
proposed psychology should only focus on observable behaviour
‘theoretical goal is prediction and control of behaviour)
influence of Pavlov
pavlovs classical conditioning (eg dog salivating to bell)
conditioning is learned, not instinctual
introduced the idea of conditioned reflexes
The study: Little Albert
Research questions
can infants be conditioned to fear an animal
will fear generalise to other objects
how long will the fear persist?
participant
‘albert B.’ infant raised in hospital
described as emotionally stable
Procedures
pre testing (age - 9 months)
no fear of white rat or other objects
unconditioned stimulus (UCS) test
loud steel bar struck = fear response (crying)
conditioning trials (age: 11 months)
rat paired w loud noise
albert jumped, whimpered, later cried when seeing rat
repeated pairings
4 pairings of rat and noise
results: immediate fear (crying, crawling away)
generalisation tests
objects tested:
rabbit, dog, fur coat - caused fear
cotton wool - hesitation but no crying
wooden blocks - no fear (control)
conclusion: fear generalised to similar furry objects and animals
persistence of fear
a month later, Albert still feared the stimulus, though reactions were slightly weaker
Watson and Rayner believed conditioned fear could persist and shape personality
suggested removal methods:
habituation
re-conditioning
imitating positive responses
debate and controversy
nature vs nurture
watson: all behaviour is learned, not inherited
famous quote ‘give me a dozen healthy infants… i’ll guarantee to train any one of them to become any type of specialist’
ethical issues
no informed consent
psychological harm to infant
no attempt to de-condition Albert
single-case design
subjective interpretation of fear
limited generalisability
specific concerns
lack of replication
emotional response attempts were subjective
stimuli choices and procedures may lack rigour
impact and legacy
behaviourisms rise
b.f. skinner developed operant conditioning
behaviourism became dominant in psychology
applications
phobias understood as learned responses
treated w techniques like flooding
parenting: influenced evidence-based programmes (eg Triple P)
marketing: Watson applied conditioning to advertising (coffee break)
enduring influence
Watson and Rayners study still widely cited
behaviourist ideas persist in therapy, education and advertising
reinterpreted through modern theories like preparedness (Seligman) and systemic desensitization (Wolfe)