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appeal to authority
In a text, the reference to words, action, or beliefs of a person in authority as a means of supporting a claim, generalization, or conclusion.
appositive
A noun or noun phrase that follows another noun immediately or defines or amplifies its meaning.
argument
A carefully constructed, well-supported representation of how a writer sees an issue, problem, or subject
arrangement
In a spoken or written text, the placement of ideas for effect.
assonance
The repetition of vowel sounds in the stressed syllables of two or more adjacent words.
assumption
An opinion, a perspective, or a belief that a writer or speaker thinks the audience holds.
asyndeton
The omission of conjunctions between related clauses-for example, "I came, I saw, I conquered."
attitude
the manner in which an action is carried out.
audience
The person or persons who listen to a spoken text or read a written one and are capable of responding to it.
begging of the question
The situation that results when a writer or speaker constructs an argument on an assumption that the audience does not accept.
claim
The ultimate conclusion, generalization, or point that a syllogism or enthymeme expresses. The point, backed up by support, of an argument.