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selective attention
we usually focus our attention on one or a few tasks/events rather than many
Moray’s Cocktail Party Effect
hearing one’s own name disrupts shadowing a performance in either attended or unattended messages
Broadbent’s Filter Theory
argues there’s limitations to how much info a person can attend to at any given time; one uses an attentional filter to let some info through and block the rest
Dichotic listening task
participant listens to 2+ different messages played in opposite ears and asked to repeat one of them, then asked what info they remember from either message
Treisman’s counterfindings to Cocktail Party Effect
Treisman discovered that when messages switched ears, the attention would stay on the message from the ‘unattended ear’
Treisman’s Attenuation Theory
unattended messages had the volume turned down; some meaningful info might still be available (but possibly hard to recover)
primed words
expected to be used based on context and easy to recognize w/ little mental effort
Deutsch2 Late-Selection Theory
all messages are routinely processed for some aspect of meaning and attentional selection occurs afterwards; Automatically process all recognizable objects and info that’s important is elaborated more (unelaborated material is forgotten)
automaticity
The more practice you have in a task, the less attention it takes to perform
The Stroop Effect
adult participants are so good at reading that they stumbled through reading words of colours when the font was a different colour from the word
automatic processing
doing something without being aware of it; must occur without intention + conscious awareness and mustn’t interfere with other mental activity
controlled processing
processing that operates serially, requires attention and is capacity limited and under conscious control; used for unfamiliar and nonroutine tasks
divided attention
performing 2+ tasks at once
Psychological Refractory Period (PRP)
the slowed response time of the second stimulus at short intervals between the presentation of the 1st + 2nd stimuli; time btwn 1st + 2nd task gets shorter = time to complete task gets longer
Attention Hypothesis of Automatization
attention is needed during the practice phase of a task and determines what gets learned + remembered during practice
Dual-task Performance
performing 2 tasks at once (e.g. talking on the phone and driving); When tasks become more demanding of attention, it becomes harder to do them simultaneously
Visual search
looking for a specific target in a field of distractors (e.g. looking for you family amongst a crowd in the airport)
Spatial Cue
directing attention to a particular area un/intentionally and regardless of goal (e.g. eyes drawn to flash of light while looking for family in airport)
Treisman’s Feature Integration Theory
we perceive objects in 2 stages; preattentive (registering features of objects) and 2nd stage (gluing features together to create unified object)
Inattentional Blindness
not perceiving a stimulus unless paying attention to it (could literally be right in front of you)
Encoding
acquiring information; occurs when info is first translated into a form that other cognitive processes can use
Retrieval
calling to mind previously experienced info
Storage
encoded info is held in one form or another for later retrieval
Forgetting
when one cannot retrieve info
Modal Model of Memory
Sensory, Short-term, Long-term
Sensory Memory
Unattended info presented very quickly is stored briefly; different memory for each sense
Icon (sensory memory)
the brief afterimage of a visual stimulus, like lightning/sparkler name
Echo (sensory memory)
sensory memory for auditory info; could last longer than icons up to 20 secs; lag of answering question after it’s been asked and you go ‘huh?’
Short-term memory
Attended info held for up to 20-30 seconds
Serial position effect
recalling more words at the beginning and end of list
Primacy effect
improved recall of words near the beginning of list
Recency effect
better recall for words near the end
Rehearsal
repetition of items thought to help store them long-term
STM Capacity
the maximum number of independent units that can be held is 7 +/- 2
Chunking
to overcome the STM capacity, units can be combined into larger units
Coding
the way info is mentally represented and which form it’s held in
Retention duration
if not rehearsed, info is lost from STM in 20 secs
Memory trace
the encoded mental representation of the to-be-remembered information
Decay
the mental representation breaks apart and is forgotten
Interference
the displacement of info w/ other info, making it harder to retrieve (e.g. a cluttered desk makes it hard to find what you’re looking for)
Proactive interference
material learned first can disrupt retention of material learned after
Parallel Search
examining a list of things at the same time and comparing them simultaneously to find the target item
Serial search
comparing items on the list one at a time
Self-terminating search
a comparative search which stops when a match is found
Exhaustive search
even if a match is found, one continues to search through every item on the list
Long-term Memory
Info needed for longer periods of time (days-years); can store large amounts
Paired associates learning
participants hear lists of randomly paired words then is presented with the first word and must recall the second word it’s paired with
Retroactive interference
forgetting a previously learned task because it gets overridden with new info
Proactive Interference
when you cannot learn a new task because the old memories interfere with the learning of new ones
Anderson’s fan effect
participants who study more facts about a concept will have their recall time for any individual fact in that category slowed
Categorization
material organized into categories are more easily recalled than scattered info
Encoding specificity (Thomson & Tulving)
memory is improved when info available at encoding is also available at retrieval
Context Effect (Godden & Baddeley)
recall is best performed in the original environment
State-dependent learning
material learned while in a chemically-altered state is recalled better when that state is recreated
Working Memory
A limited capacity workspace that can be divided between storage + control processing
Working Memory’s 3 components
central executive, directs flow of info and choosing what, when + how it’s operated on; phonological loop, subvocal rehearsal to maintain language, vocab, learning to read; visuospatial sketch pad, maintains visual material thru visualization
Memory Systems
semantic and episodic; operate on different principles + hold onto diff kinds of info
Semantic memory
stores general info about language and world knowledge; used for recalling generic info (e.g. 2+2=4)
Episodic memory
memories of specific events where one has personally participated (e.g. graduation)
Anterograde amnesia
amnesia for new events; cannot hold onto new memories for long/after attention is lost
Retrograde amnesia
amnesia for old events
Long-term Potentiation
a process by which the neural circuits in the hippocampus are subjected to repeated, intense electrical stimulation then develop hippocampal cells that become more sensitive to stimuli
Levels-of-processing theory of memory
memory depends on the different kinds of cognitive processing that are performed when encoding + retrieving info
Incidental learning
learning that happens while ‘studying’ for a memory test unbeknownst to the participants by answering questions about particular words; (e.g. if they rhymed w/ a certain word, font type, whether it would fit the context of a certain sentence)
__ of material aids recall. why?
elaboration: more precise specifications related to the target word and context increase probability of recalling it
Schemata
frameworks for organizing info
flashbulb memory
a long-lasting, vivid memory of a shocking event (e.g. 9/11; where you were when you first saw/heard about it)
Eyewitness memory
the episodic memory of a witness who experienced a crime/dramatic event, often confidently inaccurate yet stilled believed by jurors
Recovered memories
uncovering/retrieval of memories lost to repression due to trauma/abuse
Repressed memories
memories of traumatic events that are buried in the unconscious mind for long periods of time-forever
False memories
memories of things that never happened
Amnesia
the collective term for memory disorder
anterograde amnesia’s 5 features
Affects LTM but NOT working memory
Affects memory regardless of modality (visual, aural, tactile, etc.)
General knowledge is kept (esp acquired well before amnesia onset) but impairs recall for new facts + events
Spares skilled performance and patients can be taught to perform new skills (muscle memory intact)
When new skills are learned, patients use hyperspecific memory; the skill can be replicated only in the context extremely similar to the conditions of learning it
retrograde amnesia’s 4 features
The temporal extent (time span memory is lost in) varies significantly
Compromises episodic memories
Spares ‘overlearned’ info: semantic memories, language + perceptual + social skills
Does NOT affect skill learning
Memory consolidation
the storage of info requires the hippocampus to link different aspects (sight, smell, sounds) to the event and to retrieve those later
Cognitive economy
properties + facts are stored at the highest level possible, recovering info requires inference (e.g. we know that all mammals have live young so we store that instead of individual facts about every mammalian species)
Semantic network
the collections of nodes associated with all the words and concepts one knows
Lexical decision tasks
an experiment where participants see a series of letter strings and are asked to decide if the letter strings are words as quickly as possible
Spreading activation
excitation spreads along the connection of nodes in a semantic network, thus priming related words (e.g. bread primes activation for butter)
Implicit memory
memory recollection that is unconscious and indeliberate but shows evidence of prior learning and storage
Explicit memory
consciously recollected memories that recount a specific time, event or series of events; something you’re aware of and is deliberate
Semantic priming
exposure to a word facilitates recognition/cognitive processing of a semantically related word
Repetition priming
facilitation of the cognitive processing of info after a recent exposure to that same info; increased probability of responding with the primed word to the stimulus given
Process dissociation framework (Jacoby)
implicit and explicit memory represent two distinct memory systems, implicit requires more automatic processing and explicit more controlled processing
what is cognitive psych?
examination of key mechanisms underlying complex cognitive processes like perception, attention, pattern recognition, memory, comms and decision-making
empiricism (locke, hume, mill)
knowledge comes from own experience; acquired thru observation and analysis of experienced events
nativism (descartes, kant)
cognitive abilities come from biological roles/factors, hardwired into brain and difficult to modify w/ experience; individual differences attributed to innate abilities
wilhelm wundt + structuralism
found first experimental psych institute; goal to discover building blocks to conscious experience of the mind
structuralist’s preferred experimental enviro
in a lab where stimuli could be highly controlled
James Baldwin + introspection
wundt’s student; presented highly trained observers (grad students) w/ various stimuli and asking them to describe conscious experiences
caveats of introspection (baldwin)
believed basic elements of human consciousness could be uncovered; many aspects of cognition occur w/o conscious awareness though
william james + functionalism
one must study the whole organism irl to understand key functions of its mind
behaviourism (watson)
focus on overt, observable behaviour and relationships btwn environmental stimuli and behavioural responses; REJECTED INTROSPECTION + developed rigourous research methods w/o reliance on subjective measures
gestalt psych
Phenomenon can’t be reduced to simple elements but rather studied in their entirety; top-down method of breaking down perceptual experience into its basic elements
Sir Francis Galton
wondered if cognitive abilities could be inherited or subject to natural selection; known for study of mental imagery as cognitive ability and created many cognitive ability tests
4 eras of the cognitive revolution
human factors engineering > chomsky’s linguistics > localization of function in the brain > computers + AI systems
human factors engineering (cognitive revolution)
WWII developments required knowledge of the mind to understand operator’s physical and cognitive limitations while working in tandem with machines; finding most optimal way to design machines for human use; humans described as limited-capacity processors of info and sharing properties w/ machines designed
noam chomsky’s linguistics (cognitive revolution)
humans have innate capacity to acquire language and its development isn’t grounded by laws of conditioning
localization of function in the brain (cognitive revolution)
cognitive functions can be localized to specific parts of the brain; some of which construct themselves overtime by cell assemblies (visual perceptions)
computers and Ai (cognitive revolution)
comparison of peoples’ abilities to a computer; fed data through procurement of information thru senses, have info storage