Elements of Design

what are elements of design?

Visual qualities of a composition. For example, the ingredients.

what are principles of design?

describe the way artists use the elements in a composition. For example, the recipe.

what does line do in a design?

• provides a visual path for the eye to follow – creating motion

• should appear to originate from one point and are the framework of an arrangement

what do vertical lines represent?

strength, dignity, formality

what do curved lines represent?

Gentleness, femininity

what do horizontal lines represent?

informality, restfulness

common line flowers (9)

Gladiolus, snapdragon, stock, Delphinium, wax flower, curly willow, bells of Ireland, spiral eucalyptus, Italian Ruscus

common mass flowers (9)

Rose, Carnation, sunflower, Gerbera daisy, hydrangea, chrysanthemum, dahlia, dutch iris, peony

common filler flowers (6)

baby’s breath, Alstroemeria, statice, limonium, wax flower, marguerite daisy

common form flowers (6)

calla lily, protea, anthurium, asiatic lily, freesia, celosia

what is the definition of form in floral design?

geometric shape or silhouette of an arrangement

what shapes of form are developed from European mass styles?

geometric shapes – circles and triangles

what shapes of form are developed from oriental styles?

Linear shapes

what is a Hogarth’s curve?

S - shaped line design

what does Hogarth's curve represent?

liveliness and excitement

what is an abstract design?

combines several lines and forms into something freeform and modern

define space in floral design.

The absence or presence of something

what is positive space

something is occupying that space

what is negative space

nothing is there (an empty space)