structure and processing of memory and information processing

senses

• hear

• taste

• smell

• touch

• hear

• gut feeling

• balance

how long can information be stored once it’s encoded

a few seconds or entire lifetime

three ways information is encoded

• visual encoding

• acoustic encoding

• semantic encoding

attention

the conscious action of recognising and processing stimuli

input

the sensory information we receive from our environment

storage

the retention of information in our memory system

output

the information we recall on the behavioural response

processing

the operations we perform on sensory information in the brain

retrieval

the recall of stored memories

visual encoding

the process of storing something that is seen in our memory system

acoustic encoding

the process of storing sound in our memory system

semantic coding

storing the meaning of information in our memory system, rather than the sound of the word, we store the definition / meaning of that word

encoding

turning sensory information into a form that can be used and stored by the brain