Quiz 1 — Gestalt Principles & Design Contraints

ART2003 - Graphic Design I: Visual Symbol

Constraints

Anything about a design project that you cannot change

Market Constraint

Project budgets, deadlines, intended product placement, etc.

Functional Constraints

Intended way a piece needs to communicate, printing or digital parameters, etc.

Legal Constraints

Building codes, regulations, ADA accessibility, etc

Social/Emotional Constraints

earned behaviors and/or expectations of clients and consumers

Natural Constraints

Elements and principles of design, gestalt principles, etc

Gestalt Principle — Figure-Ground

some objects take a prominent role while others recede into the background

Gestalt Principle — Similarity

We tend to group things together that are similar. elements will be grouped perceptually if they are similar to each other

Gestalt Principle 3 — Proximity

when we perceive a collection of objects, we will see objects close to each other as forming a group

Gestalt Principle 4 — Closure

Our minds react to patterns that are familiar, even though we often receive incomplete information.

we perceptually close up, or complete, objects that are not, in fact, complete

Gestalt Principle 5 — Continuation

innate tendency to perceive a line as continuing its established direction. That is, we tend to continue contours when we perceive them to be heading in an implied direction.