MKTG 442 Exam 1
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4 Terms
1
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new product development process
idea generation, screening, concept development and evaluation, prototype development and testing, product launch, commercialization
2
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dimensions of newness
newness to the market, newness to the firm
3
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degree or extent of newness
low, moderate, high (1-10)
4
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market growth rate
exogenous or endogenous