Pop Culture: Lecture 5

0.0(0)
studied byStudied by 7 people
learnLearn
examPractice Test
spaced repetitionSpaced Repetition
heart puzzleMatch
flashcardsFlashcards
Card Sorting

1/15

encourage image

There's no tags or description

Looks like no tags are added yet.

Study Analytics
Name
Mastery
Learn
Test
Matching
Spaced

No study sessions yet.

16 Terms

1
New cards

What were some key Concepts of FIFA’s Human Rights Policy?

  • States must protect human rights.

  • Businesses (Like FIFA) must avoid contributing to rights violations.

  • Victims must have access to remedies.

2
New cards

Why is Saudi Arabia being awarded the 2034 World Cup raising concerns?

  • Saudi Arabia has a track record of human rights violations.

  • FIFA’s limited ability to influence authoritarian regimes.

  • The decision reflects economic motivations (sponsorships) rather than ethical considerations.

3
New cards

What were some Critiques of this Decision?

  • Past events (such as Russia 2018) did not lead to lasting human rights improvements.

  • FIFA’s justification: Potential for human rights progress is contractied by evidence

4
New cards

What is Sportswashing and Attention Economy according to Millington & Wilson-Liv Golf?

  • Sportswashing: Using sports to distract from negative political issues or improve global image (soft power strategy).

  • Attention Economy: Attention = Value; sports attract real-time engagement, making it commercially and plotically valuable.

5
New cards

What were some Key insights found by Millington & Wilson?

  • Saudi Arabia funds LIV golf to:

    • Gain soft power.

    • Associate the regime with high-profile Western sports.

    • Compete with Pthe GA and reshape global golf.

6
New cards

What were some Criticisms of this move?

  • LIV Golf is seen as a PR move, not a profitable venture.

  • Golfers (eg. Phil Micelson) were paid millions, leading to ethical questions.

  • Critics point out hypocrisy and complicity in authoritarian image laundering.

7
New cards

What were the key findings of Fetter et al’s study on Social Media Influencers?

  • 75% of young Canadians (ages 16-30) aspire to be influencers- the main reasons:

    • Money.

    • Free products.

    • Perceived fun.

8
New cards

What were the three concerns brought up by Fetter et al?

  • Trust: Many influencers promote products they don’t believe in.

  • Health Risk: 1 in 3 young people trust health influencers more than doctors.

  • Monetization is rare: Success is limited to a few; most struggle with:

    • Algorithms,

    • unpredictable income.

    • Lack of regulation or support.

9
New cards

What were the Disadvantages brought up by Fetter et al?

  • Mental and Physical stress.

  • Cyberbullying.

  • Policy shifts (eg. Bill C-11) threaten visbility.

  • Platform bans.

10
New cards

What were the Core challenges brought up by Arsel & Zanette- Influencer Marketing: Trust Over Metrics?

  • Determining Value: Brands and influencers struggle to measure ROI fairly.

  • Creative Control: Excessive brand control kills authenticity and reduces influencer-aduience trust.

11
New cards

What were the Key Tensions discussed?

  • Paymement Models:

    • Upfront payments risky for brands.

    • Commission-based unfair to influencers (due to variables beyond their control).

  • Influencer Autonomy:

    • Overregulation undermines creativity.

    • Leads to distrust and fake follower inflation.

12
New cards

What were some recommendations for influencers noted?

  • Learn business skills or hire support.

  • Form collectives to advocate for rights and fair practices.

13
New cards

What were some recommendations for Brands?

  • Respect influencer voice to preserve authenticity.

  • Don’t obess over metrics- buid long-term, trust-based relationships.

14
New cards

What was an example of Sportswashing used in Lecture?

  • 1936 Berlin Olympics: Nazi-Germany used the Olympics to project a peaceful image.

15
New cards

What were the two examples of Influencer Scandals presented in lecture?

  • SHEIN trip: PR-led influencer tour to whitewash labor abuse.

  • Ozempic + Weight Loss Influencers: Raises ethics around body positivity and medical influence.

16
New cards

What were the two examples given in lecture about Media trust shifts?

  • Growing distrust in traditional media.

  • TikTok and Instagram now primary info sources- but without journalistic accountability.