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Determinants of demand
Price of good, characteristics of the good and how it is provided, prices of other related goods and products (complementary goods and substitute goods), income, consumer tastes and preferences, population growth, government and tax regulations, and more.
An increase in the price of one substitute product causes…
an increase in demand for this product.
Increase in prices of complementary goods,..,
decreases demand for this product.
Name some characteristics of the good and services
preference, quality, proximity, scarcity, weather
For a normal good, when income increases…
demand increases
For an inferior good, when income increases…
demand decreases
A demand curve shows…
the quantity demanded of a product at each price, holding all other factors (determinants of demand) fixed.
The slope of a demand curve is almost always…
downward sloping y=-ax+b
What goods have the rare upwards sloping demand curves?
Some luxury goods
Is a demand curve actually linear?
No, but we linearise them for simplicity.
What is the dependent value on a demand and supply curve (y-axis)?
Price because we are keeping old conventions
Consumer surplus is…
the willingness to pay - the value actually payed
Producer surplus is…
minimum value willing to sell at - value actually sold at
Total economic surplus is…
consumer surplus + producer surplus
What is deadweight loss?
When the trade does not happen because something distorts the market price or quantity, causing mutually beneficial trades not to occur and reducing total economic surplus.
Causes for deadweight loss
Taxes, subsidies, import tariffs, etc.
Deadweight loss graphical explanation
Equilibrium: supply and demand intersect → efficient quantity.
Distortion: Creduces the quantity actually traded.
DWL: the triangle between the supply and demand curves over the units that are no longer traded.
When is competitive equilibrium?
When demand = supply.
External shots
An unexpected event outside the market that changes supply or demand, shifting the supply or demand curve
Shot to the price of a good
Causes a movement along the demand curve (NO SHIFT)
Shot to other determinants of the good
Causes a horizontal translation of the demand curve. If quantity demanded decreases ←, if quantity demanded increases →
What is profit?
Total revenue - total costsD
Is lower price always mean lower revenue?
No, sometimes lowering the price means more units are sold increasing overall revenue.
When is it not worth it to lower price for more overall revenue?
When marginal revenue < marginal cost, as the next unit will reduce profit
What is the price under perfect competition?
price = marginal cost
Monopoly price
marginal cost < price
Shock to the price of the supplied good
Shift along the curve y=ax+b
Shock to the other determinants supplied
Shift horizontal
How does a decrease in taxes and regulation affect the supply curve?
Positive shift to the right as supply expands and price decreases
How does an increase a price of inputs change the supply curve?
Supply contracts, horizontal shift to the left, market equilibrium price increases.
To plot a supply or demand curve you need to…
invert the function to make it in terms of price. You also need to set the other determinants of supply/demand to constant, so that price is the only thing affecting quantity demanded/supply.
Function of quantity supplied
Assume linear function: Q=bP-a, where b>0
Inverse P=a/b +1/b P, slope here is 1/b
Slope for supply curves versus demand curves
The slope is positive for supply curves, and negative for demand curves
Willingness to sell = the supply curves, firms will not sell below…
y-intercept
Willingness to buy = the demand curve, consumers will not buy for a price above…
y-intercept
When will exchange not happen?
When willingness to sell>willingness to buy
When willingness to pay is higher than willingness to sell…
this generates a surplus
consumer surplus
willingness to pay - value actually sold at
producer surplus
value actually sold at - willingness to sell value
Excess supply
the horizontal distance between Qs and Qd when Qs>Qd, so above the crossing
Excess demand
the horizontal distance between Qs and Qd when Qd>Qs, so below the crossing
How do we decrease excess supply?
By decreasing price
How do we decrease excess demand?
By increasing price, usually the buyers increase their bids and excess demand increases until we reach market equilibrium
How to find equilibrium price?
Set Qs=Qd and solve for P, price
Positive shock to demand
Quantity increases
Price increases
Inflation
Negative shock to demand
Quantity decreases
Price decreases
Deflation
Positive shock to supply
Quantity increases
Price decreases
Negative shock to supply
Quantity decreases
Price increases
Positive shock to supply, positive shock to demand
Quantity increases
Price ambiguous
Positive shock to supply, negative shock to demand
Quantity ambiguous
Price increases
Negative shock to supply, negative shock to demand
Quantity decreases
Price ambiguous
Negative shock to supply, positive shock to demand
Quantity ambiguous
Price decreases
What does market demand do?
It associates every price between 0 and infinity to a quantity demanded by the market on a line y=-ax+b
The market demand is the sum of…
the individual demand curves
What is the consumer problem?
How the buyer needs to allocate limited income to goods and services in the world with the goal of maximising self-interest
What do problem do you solve to find the demand curve for a consumer?
Solve the consumer problem for all prices greater than or equal to 0, holding fixed M income, and other prices.
4 steps to the consumer problem
Prefernces, Budget set, Choice, and Demand curve
What is a consumption bundle?
A combination of possible goods and services that the consumer may consume in a certain period of time.
Consumption bundle is a bit like a
vector
What is the maximum number of consumption bundles?
There is none, we can generate infinite bundles (as many as there are points the graph for 2 goods)
What is the solution to the consumer problem?
A consumption bundle
What do we assume about preferences?
They are rational and don’t need justification
What are the two principles of rationality?
Ranking principle and Choice principle
Ranking principle
The consumer is able to rank their preferences (even if some are ranked equally) → his preferences are ‘complete and transitive’
Complete preferences
The consumer can compare any two bundles and say which he prefers or if he is indifferent.
Transitive preferences
A consumer makes logically consistent choices, so if bundle A is preferred to B, and B is preferred to C, then A must be preferred to C
Choice preferences
The consumer chooses the bundle he prefers among those that are available
Non-satiation
The assumption that prefer more and are never satiated by consuming more
Convexity
A shape property where a blend or average of two options is preferred over the two extreme options alone. Consumers prefers variety to extremes. A convex indifference curve represents a preference for variety because it reflects a diminishing marginal rate of substitution. Slope less so you value the increasing in units more per individual unit.on
convexity example
If you make an average bundle C=A/2 + B/2, C>A and C>B, where B and A are indifferent
Indifference curve
Curves on which multiple bundles that are indifferent to one another find themselves (generally downwards sloping)
Are bundles on higher IC or lower IC preferred?
Higher IC
How many indifference curves are there?
Infinite
To whom does a family of indifference curves belong?
To an individual agent and describes all of their preferences