Influencer Marketing with Social Media

Flashcards covering key vocabulary from the lecture on influencer marketing, including definitions and relevant terms.

Influencer

Someone who carries influence over others, impacting their opinions or behaviors.

Influencer Marketing

A marketing strategy that focuses on using influencers to promote a brand, message, product, or service.

Social Media Influencer

An individual who exerts influence over others primarily through social media platforms.

Reach

The number of people that an influencer can deliver a message to.

Micro Influencers

Influencers with 10,000 to 50,000 followers, often specialized in credible niche areas.

Credibility

The level of trust given by followers based on an influencer's perceived knowledge or expertise.

Authenticity

The quality of being genuine; a good influencer believes in the brand they promote.

Engagement

Interaction between influencers and their followers, including likes, comments, and shares.

Brand Awareness

The extent to which consumers recognize and remember a brand.

Return on Investment (ROI)

A measure used to evaluate the efficiency of an investment, calculated by comparing the gain or loss from the investment relative to its cost.

Content Creation

The process of generating ideas and producing material for digital platforms.

Target Market

A specific group of consumers at which a company aims its products and marketing efforts.

Engagement Rate

A metric that measures the level of interaction (likes, comments, shares) relative to an influencer's following.

Partnership

A collaborative relationship between brands and influencers to promote products or services.

Metrics

Quantitative measurements used to gauge the success of marketing campaigns.