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What is aggregate demand?
Total planned spending on real output in the economy at different price levels
In a given time period - Eg. A year
What is the AD calculation?
AD = C + I + G + ( X - M )
What does each letter stand for?
C - consumption
I - investment
G - government spending
X - exports
M - imports
Why is the X - M in brackets?
The (X - M) is in an open economy
The rest (outside brackets) is in a closed economy
Who came up with this equation?
John Maynard Keynes
What does the AD curve look like?

Why does the curve slope downwards? (3)
falling real incomes
balance of trade
interest rate effect
What factor affect inflation?
The Bank of England interest rates - if inflation increases, interest rates tend to increase
This causes AD to decrease - AD shifts inwards - then decreasing inflation
What are some causes of a shift in the AD curve?
consumer confidence
government spending
taxes
interest rates
exchange rates
investments.
What causes a movement along the AD curve?
The overall price level changes
If the arrow goes up the line, what is it called?
Contraction
If the arrows goes down the line, what is this called?
Extension
If price level falls, real GDP demanded increases
Is it an upwards or downwards movement on the curve?
Movement down the AD curve
If price level rises, real GDP demanded decreases
It is an upwards or downwards movement on the curve?
Movement up the AD curve
If there is a lower price level
What does this mean for consumers, interest rates, exports?
Consumers - have more confidence to spend, AD increases
Interest rates - lowered, more borrowing, higher AD
Exports - more competitive, AD increases
Photo of the aggregate demand curve?

Who have expectations?
Consumers, businesses, investors
What is an AO4 (evaluation) of expectations?
Some people disagree with expectations as consumers just buy when they need something
If households expect higher future income, they spend, how does this shift AD?
AD shifts to the right
If businesses expect lower profits, they may reduce investment
How does this shift AD?
AD shifts to the left
What are the 2 theories of expectations?
1 - if consumers expect prices will rise in the future, they may buy more goods at that point
2 - some people feel that consumers just buy what they need at that time - and don’t think about the future
Define rate of interest
The cost of borrowing money or the reward for saving
Expressed as a % of the amount borrowed or saved over a period of time
What is a basic definition of interest rates?
The value of money
Define life cycle theory of consumption
A theory which suggests that individuals plan their consumptions and savings behavior over their lifetime
Examples of a life stage consumption?
buying a house
having a baby
Impacts their consumption behavior
Define availability of credit
The ease at which house holds and firms can borrow money from banks and other financial institutions to finance consumption or investments
Define credit crunch
A sudden reduction in the general availability of credit or a sudden tightening of the conditions required to obtain a loan from a banks and other lenders
What caused a credit crunch?
A decrease in the availability in credit led to the Global Financial Crisis - as business and households couldn't borrow money
What is progressive tax?
Affects the wealthiest people
Example of a progressive tax?
Income tax - tries to redistribute wealth
What is regressive tax?
Affects the poorest people
Example of regressive tax?
VAT - affects the poorest people
Is VAT an indirect or direct tax? Why?
Indirect - only affects you if you purchase a good
What does Keynes call consumer confidence?
"Animal spirits"
What does MPC mean?
MPC - marginal propensity to consume
What does MPS mean?
MPS - marginal propensity to save
What is an example of a cause of an outwards shift in AD?
When interest rates are low, consumers have a propensity to borrow more money
This causes a shift outwards/to the right
If there is only a change in price, what happens to the curve?
There is a movement along the AD curve
What does this equation mean?
Y = C + S
Y - income (spent or saved)
C - consumption
S - saving
It reflects the households use of income in a closed economy (in taxes or government spending)
What is the difference between saving and investment?
Saving -the portion of income that is not spent on consumption
Investment - spending by firms on capital goods (machinery, buildings, tools) that will produce future output
What do businesses tend to do? (Save or invest?)
Typically invest
What does households tend to do? (Save or invest?)
Typically save
What is the AD equation?
AD = C + I + G + (X-M)
Key factors the determine business investment?
actual and expected demand
expected profits and business taxes
business confidence (eg. animal spirits)
interest rates and availability of business finance
encourages businesses/firms to reduce or increase investment
What does a higher level of investment raise?
Both actual and potential GDP
What are some examples of the determinants of investment?
interest rates (if increase rates are decreased, cost of borrowing decreases, investment and consumption rises)
Consumers buy big things - cars, houses
the relative prices of capital and labour (firms invest)
technical progress
expectations
What is the relative prices of capital and labour?
Costs of production
What are some examples of the determinants of government spending?
government policy (large projects - government investment - creates jobs - boosts household incomes - higher consumption) (capital and current spending)
economic cycle (firms expect higher sales - increase investment) (consumers feel more confidence - increased consumption)
elections
What is current spending?
The government spending on day to day spending (nurses, doctors, paramedics wages)
What is capital spending?
Spending on long term aspects
New terminal at an airport, new runways at Heathrow
What does the economic cycle look like?
Real GDP on the y axis
Time on the x axis
A straight line
With lines intersecting - going above and below
Above - the positive output gap
Below - the negative output gap
With 4 labels - boom, downturn, recession, recovery
What are the years 1997 - 2007 called? Why?
The NICE years (Non-inflationary continuous economic growth)
How does elections influence the determinants of government spending?
Tax cuts - higher disposal incomes - higher consumption
Higher government spending - increased G
Public sector pay rises - increased consumption
What is the balance of trade?
The difference in value between imports and exports
What are some examples of the determinants of balance of trade?
exchange rates (exports become cheaper for foreign buyers - exports rises, imports become moor expensive, so imports decrease)
factor endowments - higher production - firms expand and invest, consumption rises
efficiency and productivity
innovation and design
consumer tastes
level of AD
What are factor endowments?
Factors of production - land, labour, capital, enterprise
What is a basic definition of exchange rates?
The value of money
The price of a currency compared to another currency (eg. The pound and the dollar)
In terms of strong and weak pound, what are the WORDS to remember?
SPICED - Strong Pound Imports Cheap Exports Dear
WPIDEC - Weak Pound Imports Dear Exports Cheap
What does a cheaper pound mean for foreigners?
Makes it cheaper for foreigners
If the ratio is £1 : $4, what does this mean for the UK and the US? (A strong pound)
good for tourists in the UK
bad for the UK - may struggle to sell and export
but on the other hand, easier for the UK to buy than USA material
So what would be an example of a weaker pound?
£1 : $1.30
Examples of things that increase AD?
cut in taxes
depreciation of the exchange rate
increase in house prices
lower interest rates
expansion in the supply of credit
Example of things that decrease AD?
cut in government spending
decline in household wealth and confidence
higher interest rates
fall in net exports
Why way does the curve shift if AD increases/decreases?
AD increases - outwards shift
AD decreases - inwards shift
How do you calculate net exports?
(X-M)
If AD is AD1 and it shifts outwards, what would the line be called?
AD2
If AD is AD2 and it shifts inwards, what would the line be called?
AD3 - (this would be the inside line before AD1)
What causes a change in aggregate demand?
expectations (positive - increases consumption and investment)
international factors - exchange rates/foreign incomes (if domestic currency depreciates, domestic goods become cheaper for foreign buyers, exports rise)
fiscal policy - taxes/gov spending
What are household expectation and firm expectations?
Household - if they expect future higher incomes - tend to spend now - which increases consumption
Firms - if they expect higher future demand - increase investment (tech/machinery)
Examples of fiscal policies that could change AD?
Tax cuts - hugger disposable incomes - increased consumption
What are external shocks?
Unexpected events from outside the economy that has a sudden and significant impact on economic activity
Examples of external shocks that affect AD?
a large rise in the value of the exchange rate
a recession, slowdown or boom
a slump in the housing market
an event - the global financial crisis
a large change in commodities
What are exports? (+ injection or withdrawal?)
Goods and services sold to other counties
An injection into a nations circular flow of income and spending
In the net trade balance, should exports exceed imports or the other way around?
Exports exceed imports
How does a drop in business confidence affect AD?
If confidence decreases - may invest less - AD decreases - AD shifts inwards
What did Keynes name the term he associated with business confidence?
"Animal spirits"
What does animal spirits describe?
Fluctuating confidence of investors and businesses
Which political party would Keynes be associated with?
Labour - big state