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Levels of Measurement
Nominal
Ordinal
Interval
Ratio
NOMINAL
Categories or binary variables, no order
Dichotomous- only 2 options
Polytomous- multiple options
Examples: Gender, Race, Ethnicity, Yes/No, Disease/No Disease, Event/No Event, Correct/Incorrect
ORDINAL
Adds order to named categories
Distance between categories is unknown
Examples: Likert scale (strongly disagree to strongly agree); Grades in school (1st, 2nd, 3rd)
INTERVAL/RATIO
Adds equal intervals between the named ordered categories (AKA continuous)
Interval: no true zero
Examples: age, temperature in Celsius or Fahrenheit, time,
Ratio: like interval, but WITH a true zero
Examples: temperatures in Kelvin, weight, height, income
Other Examples of continuous variable:
Blood pressure readings (either systolic or diastolic), blood glucose levels