Interview Questions

Tell me about yourself and your experience in content development.

 I’m a marketing professional and creative designer with years of experience in storytelling, brand messaging, and digital marketing. My background includes developing multi-channel content strategies, creating compelling narratives, and collaborating with cross-functional teams to engage diverse audiences. I have experience working with CRM tools, social media management, and producing both written and visual content.

 Why do you want to work at Per Scholas?

The reason why I want to work with this company is because Per Scholas’ mission to create new pathways into tech careers really resonates with me. As someone with a non-traditional background in marketing, I understand the power of storytelling in showcasing learner successs employer partnerships and the impact of community. I also thrive in collaborative environments where my skills in content creation and storytelling can help engage audiences, expand reach, and strengthen an organization’s message. Per Scholas offers the perfect mix of meaningful work and creative challenge, and I’d love to be part of it.

Why do you want to work at Per Scholas?

By setting clear expectations, maintaining open communication, and gathering feedback.

How do you handle tight deadlines and multiple projects at once?

I prioritize tasks by assessing deadlines, project impact. I use project management tools like Asana or Click-up to keep track of deliverables, smooth workflow and collaboration. I also used content calendars such as Notion.When juggling multiple projects, I break tasks into manageable steps to stay on schedule. I also build in buffer time to account for revisions or unexpected changes. Lastly, I set clear expectations with stakeholders, maintain close relationships & open communication.

Can you describe your process for creating engaging, on-brand content?

I start by understanding the audience—who they are, what they care about, and what action we want them to take. Then, I research relevant topics, gather insights, and craft content that aligns with brand voice and mission. I ensure consistency across channels, incorporating SEO best practices, such as high quality images and keyword research. I use storytelling techniques that connect with the audience to make the content compelling. Before publishing, I review analytics to refine and optimize performance over time

How would you approach creating a learner success story for Per Scholas?

I’d begin by identifying a compelling learner story—someone whose journey highlights Per Scholas’ impact. I’d conduct an in-depth interview, asking about their background, challenges, and transformation through the program. Then, I’d craft a narrative that connects emotionally while showcasing key statistics or outcomes. I’d ensure the story is adaptable for multiple formats, such as blog posts, video content, and social media snippets, to maximize reach and engagement.

What strategies do you use for effective content distribution?

I focus on a multi-channel approach, ensuring content reaches the right audience in the right format. This includes social media, email marketing, website updates, and paid promotions when needed. I also repurpose content across platforms—turning a blog post into a LinkedIn article, a Twitter thread, or a short-form video.

How do you ensure content remains aligned with an organization's brand voice and messaging?

 "I closely follow brand guidelines and develop a strong understanding of the organization’s tone, language, and key messaging. I review past content, collaborate with stakeholders to align on priorities, and incorporate consistent storytelling elements. A/B testing also helps refine the messaging to maintain clarity and engagement."

What content management systems (CMS) and marketing tools have you used?

 I have experience with CMS platforms like WordPress and Webflow for website content management. I’ve worked with CRM tools like HubSpot and Salesforce to track engagement and create personalized campaigns. Additionally, I’ve used social media scheduling tools (Hootsuite, Sprout Social), graphic design platforms (Canva, Adobe Suite), and email marketing tools (Mailchimp, ActiveCampaign) to streamline content production and distribution.

How do you measure the success of content marketing efforts?

I track KPIs, such as engagement rates, website traffic, conversion rates, and audience growth across platforms. Using tools like Google Analytics, HubSpot, and social media insights, I analyze which content resonates most and adjust strategies accordingly. Qualitative feedback, such as comments and direct responses, also plays a role in assessing impact.

Tell me about a time you had to work cross-functionally to create content.

 "In a previous role, I collaborated with the admissions and recruitment teams to create targeted content for prospective clients and new families/ students. I conducted interviews with parents and teachers and they provided insights such as the students and parents want more advanced classes starting during the students junior year. When the classes were approved I created email campaigns, social media posts and blogs for open houses that highlighted this improvement. We saw a significant increase in engagement with email open rates and posts such as sharing/favoriting,  attendance and conversion rates increased as well!

Can you give an example of a challenging content project you worked on and how you handled it?

 I once worked on a campaign with a tight deadline and limited resources. The challenge was developing copy quickly without sacrificing quality of the digital flyer graphic. I streamlined the process by repurposing existing content, and coordinating closely with the design team. The campaign was successfully delivered on time.

What types of content have you created in the past?

I’ve primarily focused on creating email marketing campaigns, newsletters, and landing page content aimed at driving engagement and conversions. I’ve developed educational resources such as webinars, blog posts, and video content tailored to various stages of the customer journey. The goal was always to expand our audience, keep them engaged, and ultimately guide them to take action—whether that be signing up for a course, attending an event, or enrolling in a program.

Can you walk us through your experience in content development and how it aligns with the goals of Per Scholas?

In my previous roles, I’ve developed content with a strong focus on driving engagement and conversion. Specifically, I’ve created targeted email marketing campaigns and educational content that helped expand audience reach, in educational sectors. I’ve worked on developing content strategies that included segmentation, personalized messaging, and clear calls-to-action (CTAs). This aligns with Per Scholas’ mission by focusing on reaching and nurturing diverse audiences—particularly those looking for career opportunities in tech—and helping them move through the educational journey toward success in their careers

How do you approach designing content for different audiences, particularly those with varying levels of technical skills?

For audiences with varying technical skills, I make sure to design content that speaks to their specific level of understanding, while also nudging them toward deeper engagement. With email marketing, for example, I segment my lists based on user behavior and preferences. I craft tailored messaging that encourages engagement from both beginner and advanced learners. For more novice users, I use simpler language and actionable steps that guide them through basic content, while for more advanced users, I focus on providing value through in-depth resources, case studies, or exclusive content. My goal is always to create pathways that not only keep them engaged but also move them closer to conversion—whether that’s clicking through to a course or downloading a resource.

Describe your process for developing content from concept to completion. How do you ensure quality and consistency throughout?

I start by clearly defining the goals of the content—whether it’s expansion, engagement, or conversion—and then aligning these with the target audience’s needs and the organization’s objectives. For email marketing, I conduct audience research to determine the most compelling subject lines, CTAs, and content formats. From there, I map out the content flow and structure, creating templates that can be used across campaigns to maintain consistency. Throughout the process, I ensure each piece is A/B tested (when applicable) for engagement metrics like open rates, click-through rates, and conversions, refining the content based on feedback and results to optimize future campaigns.

How do you stay updated on trends in content development, especially related to tech education and workforce development?

I stay current by attending webinars, subscribing to industry-specific newsletters, and following thought leaders in both email marketing and tech education. I also participate in online forums and communities where content marketers and educators share best practices. I’ve also participated in ongoing training around new tools and methods for increasing email engagement and improving conversion rates, such as AI-powered personalization tools and segmentation strategies.

This role will require you to work closely with instructors, subject matter experts, and other stakeholders. How do you manage these relationships?

I manage these relationships by setting clear expectations from the start, ensuring everyone is aligned on the goals. When working on content, especially for email marketing campaigns, I collaborate with subject matter experts (SMEs) to ensure the messaging is both accurate and engaging. I also work with instructors to create targeted content for specific audience segments, using their insights to develop messaging that resonates with prospective students. Throughout the process, I maintain open communication to gather feedback, iterate, and adjust the content to optimize engagement and conversion rates.

How do you prioritize multiple content development projects with overlapping deadlines?

 If deadlines overlap, I lean on my email marketing automation tools to schedule and manage campaigns, ensuring that content flows consistently while allowing time for analysis and iteration. I try to be proactive in addressing bottlenecks and communicating with stakeholders early on if adjustments are needed.

How do you handle feedback and revisions during the content creation process?

Particularly in email marketing, where campaigns are continuously optimized. I approach feedback by being open and adaptable, especially when it’s data-driven, like open rates or click-through rates. If revisions are necessary, I immediately prioritize the changes that will improve engagement and conversion—whether it’s tweaking subject lines, revising CTAs, or testing new formats. I value iteration and view each email campaign as an opportunity to learn, adapt, and improve, ensuring that the content resonates better with the target audience

How would you ensure the content you develop is inclusive and accessible to a diverse audience, particularly those from underserved communities?

I ensure that the content I develop is accessible by using simple language, clear CTAs, and mobile-friendly designs. I also focus on creating inclusive content that reflects diverse perspectives and experiences. This might involve highlighting success stories from individuals from underserved communities or creating content that speaks to the specific challenges and aspirations of these audiences. I also use segmentation and personalization in email campaigns to ensure that content reaches individuals at the right time, with the right message that feels tailored to their needs.

What content creation tools (e.g., LMS, video editing, graphic design software) are you proficient in, and how have you used them in past roles?

I’m proficient in several email marketing platforms such as Mailchimp, HubSpot, and Klaviyo, where I have managed end-to-end campaigns—designing, automating, and tracking performance. I’ve also used tools like Canva and Adobe Creative Suite for designing email templates and engaging visuals. In terms of analytics, I’m skilled in Google Analytics and email performance metrics, allowing me to track and optimize for engagement and conversion rates. These tools help me continuously refine and perfect content strategies.

How do you measure the effectiveness of the content you’ve created? Can you provide an example of how you’ve used feedback or analytics to improve content?

I measure the effectiveness of my content primarily through engagement metrics like open rates, click-through rates, and conversions. For instance, I worked on a campaign that initially had a low open rate. After reviewing the analytics, I identified that the subject lines were not resonating with the audience. I tested new subject lines, which increased the open rate by 15%. I also analyzed conversion rates and adjusted the CTAs to be more specific, driving a 10% increase in course sign-ups.

Tell us about a time when you had to collaborate with a difficult stakeholder. How did you manage the situation and still deliver high-quality content?

I worked with a stakeholder who initially didn’t agree with some of the email marketing strategies I proposed, particularly around segmenting audiences and personalizing content. To address this, I scheduled a meeting to understand their concerns and present data that supported the engagement potential of segmentation. After discussing and aligning on our goals, I was able to refine the approach, which resulted in a more targeted campaign that not only addressed their concerns but also improved conversion rates

How do you handle tight deadlines or a high-pressure environment while ensuring the content remains of high quality?

In high-pressure environments, I prioritize based on impact. I break down tasks, focusing on key deliverables that align with expansion, engagement, and conversion goals. I also lean on automation tools and templates to streamline repetitive tasks, ensuring that deadlines are met without sacrificing content quality. By staying organized and being proactive in communicating any potential delays, I ensure that all content is delivered on time and at the highest quality.

Describe a time when you received constructive criticism on your content. How did you handle it, and what changes did you make as a result?

I once received feedback that the CTAs in my emails weren’t as compelling as they could be. I took this feedback constructively and A/B tested several different CTA formats. I found that making the CTAs more action-oriented and specific to the user’s journey significantly improved engagement and conversion rates. By testing and iterating, I ensured that the content resonated more deeply with the audience.