Marketing Ch 1: Creating Customer Relationship and Value Through Marketing

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Last updated 1:43 PM on 8/26/26
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8 Terms

1
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Product

What is being exchanged to the customer

2
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Place

How the product gets to the customer

3
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Price

What is being exchanged for the product

4
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Promotion

how the customer is told and enticed to purchase a product or service

5
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Form

The production of a good or service

6
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Place

having product available where customers need it

7
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TIme

having product available when costumers need it

8
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Possession

making an item easy to purchace