lang

Assertion

A declaration or statement.

Cause/Effect

Two events where one event brings about or causes the other.

Coherent

Logically connected.

Compare/Contrast

The process of identifying similarities and differences between things.

Condescending

Treating people as weak or inferior.

Connotation

The moods/associations/implications of a word or phrase.

Denotation

The literal meaning of a word; the dictionary definition.

Diction

The particular words an author uses in an essay.

Discourse

Verbal expression or exchange; conversation.

Disingenuous

Not straightforward; crafty.

Eloquence

The ability to speak vividly or persuasively.

Emphasize

To give special attention to something; to stress.

Ethos

Appeal based on the character of the speaker.

Implication

The act of suggesting or hinting.

Integrity

Trustworthiness; completeness.

Logos

Appeal based on logic or reason.

Pathos

An appeal to emotion; a fundamental strategy of argumentation.

Plausible

Seemingly valid or acceptable; credible.

Rhetoric

The art of using language effectively and persuasively.

Rhetorical Question

A question whose answer is assumed, designed to force the reader to respond in a predetermined manner.

Rhetorical Triangle

Author, audience, purpose.

Simile

A statement using 'like' or 'as' to compare two unlike objects.

Slippery Slope

A fallacy arguing that one thing inevitably leads to another.

Straw Man

This occurs when a person defines his opponent's position in a manner that is easy to attack.