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Tone
The author's attitude toward the subject, audience, or both; often described with an adjective (e.g., sarcastic, serious).
Diction
The author’s word choice, which creates tone (e.g., formal diction, inclusive diction, derogatory diction).
Imagery
Descriptive language that appeals to the five senses and often creates emotional responses (e.g., dark imagery, joyful imagery).
Simile
A comparison using “like” or “as.”
Ex. She is like a flower.
Metaphor
A direct comparison without using “like” or “as.”
Ex. She is a flower.
Analogy
A more complex comparison used to explain an idea by showing similarities.
Ex. Rearranging deck chairs on the Titanic.
Juxtaposition
Placing two contrasting ideas/images side by side to highlight their differences.
Ex. “It was the best of times, it was the worst of times.”
Hyperbole
An exaggerated statement not meant to be taken literally.
Ex. I’ve told you a million times!
Enumeration
Listing parts, details, causes, or effects.
Ex. Eyes, hair, nose, lips…
Irony
Saying the opposite of what is meant for humor or emphasis.
Ex. “Lovely weather!” (during a thunderstorm).
Repetition
Repeating words, phrases, or ideas for emphasis or rhythm.
Alliteration
Repetition of the same beginning consonant sound in a sequence.
Ex. Let us lead the land we love.
Parallel Structure
Similar grammatical structures in a series of words, phrases, or clauses.
Ex. I want to hike, fish, and relax.
Anaphora
Repetition of the same word(s) at the beginning of successive clauses or sentences.
Ex. “Let freedom ring…”
Hypophora
Asking a question and then immediately answering it.
Ex. “What did America do? It appealed to heroism…”
Rhetorical Question
A question asked for effect with an obvious answer, not meant to be answered.
Ex. Isn’t that amazing?
Allusion
A brief reference to a well
Ex. “Plan ahead: it wasn’t raining when Noah built the ark.”
Anecdote
A short, true story used as evidence to support an argument.
Hypothetical Example
An imagined scenario used to illustrate a point or support a claim.
Personification
Giving human qualities to nonhuman things or abstract ideas.
Ex. The wind whispered through the trees.
Ethos
An appeal to credibility or shared values to gain the audience’s trust.
Logos
An appeal to logic using facts, statistics, or reasoning.
Pathos
An appeal to emotion intended to evoke feelings like sympathy, anger, or joy.