Learning People

Ivan Pavlov

Conducted classical conditioning experiments, famously with dog salivation.

John B. Watson

Believed in Observational learning; known for applying classical in humans through the Little Albert experiment.

B.F. Skinner

Studied operant conditioning using the Skinner Box to shape behavior through reinforcement.

Edward Thorndike

Formulated the Law of Effect, stating that responses followed by satisfying outcomes are more likely to recur.

Albert Bandura

Pioneered the study of observational learning, demonstrated through the Bobo doll experiment.

Edward Tolman

Introduced the concept of latent learning and cognitive maps.

Martin Seligman

Investigated learned helplessness, a condition resulting from the perception of a lack of control.