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Entrepreneur
Someone who takes risks to set up and run a business.
Enterprise
A business or company, or the willingness to take risks to start one.
Risk
The chance of loss or failure when starting or running a business.
Reward
The benefits, usually financial, gained from a successful business venture.
Business Objective
A target or goal that a business aims to achieve.
Sole Trader
A business owned and controlled by one person.
Partnership
A business owned by two or more people sharing profits and responsibilities.
Private Limited Company
A business owned by shareholders whose shares are not available to the general public.
Public Limited Company
A large business whose shares can be traded freely on the stock market.
Franchise
A business model where a franchisor sells the rights to use its brand to a franchisee.
Unlimited Liability
When the owner is personally responsible for all the debts of a business.
Limited Liability
When shareholders are only liable for the amount they invested in the company.
Shareholders
The owners of a limited company who hold shares in the business.
Social Enterprise
A business that trades with primarily social or environmental objectives.
Market Research
The process of gathering and analyzing data about customers, competitors, and markets.
Primary Research
First-hand research collected directly from customers, such as surveys or interviews.
Secondary Research
Research using data that has already been published by someone else, such as reports or internet sources.
Qualitative Data
Non-numerical data that focuses on opinions, feelings, and attitudes.
Quantitative Data
Numerical data that can be measured and analyzed statistically.
Market Segmentation
Dividing a market into smaller groups of consumers with similar characteristics.
Market Mapping
A tool used to plot competing products and brands on a grid based on two variables.
Competitive Advantage
An advantage that makes a business more attractive to customers than its rivals.
Added Value
The difference between the cost of raw materials and the price customers pay for the finished product.
Gap in the Market
An unfilled customer need or want that a new business can exploit.
Business Plan
A detailed document outlining a business's objectives, strategy, market, and financial forecasts.
Revenue
The total income generated from the sale of goods or services.
Fixed Costs
Costs that do not change with the level of output, such as rent or insurance.
Variable Costs
Costs that change directly with the level of output, such as raw materials.
Total Costs
The sum of all fixed costs and variable costs combined.
Profit
The financial gain when total revenue is greater than total costs.
Loss
When total costs are greater than total revenue.
Break-Even Point
The level of output where total revenue equals total costs, resulting in no profit or loss.
Margin of Safety
The amount by which actual output exceeds the break-even output.
Cash Flow
The movement of money into and out of a business over time.
Cash Flow Forecast
A prediction of future cash inflows and outflows for a business.
Internal Finance
Money raised from within the business, such as retained profit or selling assets.
External Finance
Money raised from outside sources, such as bank loans, overdrafts, or shares.
Overdraft
A facility allowing a business to withdraw more money than it has in its bank account.
Trade Credit
An agreement to buy goods now and pay for them at a later date.
Marketing Mix
The combination of marketing elements used to influence consumers, known as the 4Ps.
Product
The good or service being offered to the market.
Price
The amount a customer pays for a product.
Place
Where and how a product is made available to the consumer.
Promotion
Methods used to communicate with customers and persuade them to buy a product.
Economic Climate
The state of the economy in terms of levels of growth, employment, inflation, and interest rates.
Interest Rates
The cost of borrowing money or the reward for saving money.
Inflation
A general and ongoing rise in the average price level of goods and services.
Exchange Rate
The value of one currency expressed in terms of another.
Legislation
Laws and regulations set by the government that businesses must follow.
Ethics
Moral principles and values that guide a business's decisions and actions.