1. Urbanisation and Affluence

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Last updated 7:23 AM on 6/2/26
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18 Terms

1
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1940

Dick and Maurice McDonalds

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1/3

Americans poor

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Betty Furness

Adverstisment sweetheart who sold Westinghouse products

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In 1920 17% to 1960 33%

People who lived in suburbs

5
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2.4mil

WW2 veterans bought homes with low interest rates

6
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1951

Levittowns by William Levitt

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1954

Pruitt Igoe failed project

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21mil to 27mil

Growth in white collar workers

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1953-1961

Eisenhower: Period of prosperity

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1958

NASA

11
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1956

Eisenhower’s Interstate Highway

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39mil to 73mil by 1960

Growth of people who owned a car

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1953

Kinsey Sex Survey

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Increase by 30% in 1960

Average family income

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145 gallons

Icecream

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$20mil

Lipstick

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10mil

Record players

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Billy Graham

Critique ‘American Dream’ consumerism and materialism