Howard Giles (1975) – Matched-Guise (Competence & Intelligence)

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Last updated 7:05 PM on 4/20/26
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4 Terms

1
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What was the method?

Same speaker using different accents; listeners judge traits.

2
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Key finding?

Standard accents rated higher for intelligence and competence.

3
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Key concept?

Accent prejudice and language attitudes

4
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Evaluation?

Highlights bias, but responses may be influenced by stereotypes rather than real ability.