MKTG 450 Ch. 14 Slides Winter 2025 - Tagged

Culture

The accumulation of shared meanings, rituals, norms, and traditions within a society.

Cultural Systems

The systems that encompass how culture influences consumer behavior and attitudes.

Ecology (as a dimension of culture)

The relationship between a culture and its physical environment.

Individualism

A cultural dimension where individuals prioritize personal goals over group goals.

Power distance

The extent to which less powerful members of a society defer to more powerful members.

Cultural gatekeepers

Individuals or groups that influence the dissemination of cultural products and trends.

Myth

A story with symbolic elements that represent shared emotions or ideals of a culture.

Ritual

Multiple symbolic behaviors that occur in a fixed sequence and are repeated periodically.

Sacred consumption

Consumption of objects and events that are treated with respect or awe.

Profane consumption

Ordinary consumer objects and events that are not viewed as special.

Innovation

Any product that consumers perceive to be new.

Diffusion of Innovations

The process through which successful innovations spread through the population.

Trialability

The likelihood of adoption of an innovation if it can be experimented with prior to purchase.

Observability

The ease with which an innovation can be seen or noticed by others, affecting its spread.

Crowdsourcing

A process where consumers contribute ideas or content to a company or project.

Value co-creation

The process by which consumers and producers collaborate to create value.

Normcore

A fashion trend characterized by deliberately ordinary or unpretentious clothing.

Rites of Passage

Rituals performed to mark a change in social status.

Gift-Giving Stages

Includes stages such as gestation, presentation, and reformulation when exchanging gifts.

Collecting

The systematic acquisition of particular objects or sets of objects.