Business: The monetisation of human attention

monetisation

the process of making money from something that was not previously used to generate income (монетизація)

attention economy

an economic system in which human attention is treated as a valuable and limited resource (економіка уваги)

attention span

the length of time someone can concentrate on something before losing focus (тривалість концентрації уваги)

attention scarcity

a situation in which people's limited ability to pay attention makes attention highly valuable (дефіцит уваги)

consumer engagement

the degree to which customers interact with and take an interest in a company or its content (залученість споживачів)

user engagement

the extent to which users actively interact with a product, platform or service (залученість користувачів)

capture attention

to attract and hold someone's attention (привертати й утримувати увагу)

retain attention

to keep someone interested or focused for a period of time (утримувати увагу)

attention-grabbing

designed to attract people's attention quickly (такий, що привертає увагу)

distraction

something that takes your attention away from what you should be focusing on (відволікання)

digital distraction

an interruption caused by digital devices, platforms or notifications (цифрове відволікання)

behavioural data

information about what people do, click on, buy or interact with (поведінкові дані)

data harvesting

the large-scale collection of information about users or their behaviour (збір даних)

personalisation

adapting content, products or advertising to an individual's interests or behaviour (персоналізація)

algorithmic targeting

using algorithms to identify and target particular groups of users with specific content or advertising (алгоритмічне таргетування)

engagement metric

a measurement used to assess how actively people interact with content or a platform (показник залученості)

click-through rate

the percentage of people who click on an advertisement or link after seeing it (показник переходів, CTR)

dwell time

the amount of time a user spends looking at a particular piece of content or webpage (час перебування на сторінці)

advertising revenue

money earned by a company through selling advertising space or opportunities (дохід від реклами)

commercialise

to use something primarily as a way of making money (комерціалізувати)

commodify

to treat something as a commodity that can be bought, sold or monetised (перетворювати на товар, комодифікувати)

exploit attention

to use people's limited attention primarily for commercial gain (експлуатувати увагу)

manipulate behaviour

to deliberately influence how people act or make decisions (маніпулювати поведінкою)

addictive design

design features intentionally created to encourage users to keep returning or interacting (дизайн, що формує залежність)

revenue stream

a particular source through which a company generates income (джерело доходу)

diminishing returns

a situation in which additional investment produces progressively smaller benefits (зменшення віддачі)

ethical trade-off

a situation in which gaining one benefit requires accepting a moral or ethical disadvantage (етичний компроміс)

intrusive advertising

advertising that interrupts or interferes with people's activities or privacy (нав’язлива реклама)