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Client
Has agency agreement with agent or broker
Customer
Has no agency agreement with agent or broker (third party)
Fiduciary
Someone in a position of trust and loyalty
Principal
Party to the transaction, often the person for whom the agent acts
Agent
Acts on behalf of someone else and owes fiduciary duties
Exclusive agent for sellers
An exclusive agent for sellers only (seller agent)
Exclusive agent for buyers
An exclusive agent for buyers only (buyer agent)
Agent for either buyer or seller
An agent for either the buyer or the seller within a single transaction (but not both within a single transaction)
Sub-agent
A sub-agent for the buyer or the seller (working with the buyer agent or seller agent)
Non-agent
An agent for neither the buyer nor the seller (non-agent)
Agency disclosures
All licensees must make agency disclosures to any party that the licensees do not represent (customers) in a transaction or a possible transaction.
Information About Brokerage Services form
A written notice provided to the customer explaining agency/brokerage services at the time of the 'first substantive dialogue with the party.'
Substantive dialogue
A written or verbal communication in which a discussion about a specific real property is discussed.
Client status
Once a licensee has entered into an agency relationship with a client, through either a listing agreement (with a seller) or a buyer representation agreement (with a buyer), that person is a client.
Agency disclosure requirement
Texas law does not require that the agency disclosure to a customer be provided in writing.
Undocumented agency agreements
Can be serious economic and legal consequences if agency disclosures are not documented.
Policies and Procedures Manual (PPM)
Establishes what types of agency relationships are allowed in your firm, clarifies the duties and activities of each entity, prohibits illegal activities, and includes step-by-step procedures for common agency scenarios.
PPM purpose
Helps the brokerage control the agency relationships its affiliated licensees enter into, while avoiding illegal agency.
PPM benefits
Can help to prevent lawsuits, misunderstandings, and mismanagement, and protect the public from improper handling of trust funds and transactions.
Intermediary agency policy
A brokerage firm may have a policy against intermediary agency, and its PPM would state the procedures for handling situations where intermediary agency might arise.
PPMs
Guidelines and standards of behavior for firm members, core business practices and procedures, allowed agency types, duties/activities of each entity, and prohibited activities.
Policies
The rules by which a business operates.
Procedures
The ways in which tasks are carried out within the firm.
TREC Rules for PPMs
Require that any broker who sponsors sales agents or is the designated broker for a business entity must maintain a current version of a written PPM.
Authorized Activities
Every sponsored sales agent must understand the scope of their authorized activities under TRELA and be competent to perform those activities.
Active License Requirement
Every sponsored sales agent must keep their license in active status any time they are engaging in activities that require an active license under TRELA.
Compensation Payment
All compensation paid to a sponsored sales agent must only be paid through the sponsoring broker or with that sponsoring broker's consent.
Notice of Changes
Every sponsored sales agent must be provided with notice regarding any change to TRELA, TREC's rules, or any TREC-published contract forms before the effective date of such change.
Continuing Education Requirements
Every sponsored sales agent must complete the statutory minimum continuing education requirements and receive any additional education or instruction deemed necessary by their broker.
Advertising Rules
Every sponsored salesperson must comply with TREC's advertising rules.
Trust Account Maintenance
Every trust account, including property management and other trust accounts, and other funds received from consumers must be maintained by the broker as required under TREC rules.
Consequences for Violations
The consequences for violations of the PPM should be included within the PPM.
Communication of PPM
The importance of communicating the information in the manual and having everyone sign off on it, and then enforcing it so members can't claim they didn't understand.
Training on PPM
Everyone must be provided training on how to use the PPM and how to abide by its requirements.
Agency Relationships
The PPM content that pertains to agency relationships might include basic agency philosophy, definitions of agency types, and the firm's policy on types of agency permitted.
Information About Brokerage Services
Requirement to provide the Information About Brokerage Services form.
Disclosure of Agency Relationships
Disclosure of agency relationships, including the timing of required disclosures.
Required Forms
Use of required forms, including the agency disclosure form.
Duties to Buyers and Sellers
Duties to buyers and sellers should be outlined in the PPM.
Client Meeting Scripts
Scripts for meeting with clients in various scenarios.
Handling Common Situations
Procedures for handling common situations should be included in the PPM.
Dealing with Outside Companies
Guidelines for dealing with outside companies and other agents.
FAQs
Frequently asked questions related to PPMs.
Buyer Representation
The process through which a buyer is represented by an agent in real estate transactions.
Open Agency
An arrangement that allows buyers to work with multiple agents but limits the level of representation.
Exclusive Agency Agreement
An agreement that allows buyers to work with a single agent or find a buyer for their home on their own.
Exclusive Right to Represent Agreement
An agreement that offers the buyer the highest level of exclusive representation.
Buyer Client
A buyer who has a formal relationship with an agent, allowing for a higher level of service and representation.
Buyer Customer
A buyer who does not have a formal relationship with an agent and receives limited services.
Earnest Money
A deposit made to demonstrate a buyer's serious intent to purchase a property, typically suggested at an amount based on local practices (e.g., 2%, 10%).
Financing Options
Various methods available for buyers to finance their property purchase, which agents can discuss without recommending specific approaches.
Pre-Qualification Letter
A document from a lender indicating that a buyer is qualified for a mortgage up to a certain amount.
Pre-Approval Letter
A more formal document than a pre-qualification letter, indicating that a lender has verified a buyer's financial information.
Making an Offer
The process of presenting a proposal to purchase a property, where agents can help make the offer more attractive.
Property Disclosure
The obligation to inform buyers of any known adverse material facts about a property.
Transactional Documents
Documents related to the real estate transaction that must be reviewed for accuracy by the buyer's agent.
Negotiation
The act of discussing terms and prices on behalf of the buyer to secure the best deal.
Showing Listings
The process of finding and scheduling property viewings that meet the buyer's criteria.
Buyer Agent Tasks
Responsibilities of an agent representing buyers, including advocating for their interests and ensuring they understand property conditions.
Due Diligence
The process of conducting thorough inspections and evaluations of a property before purchase.
Buyer Presentation
A one-hour meeting with potential buyers to establish professionalism and build rapport.
Material Facts
Important information about a property that must be disclosed to buyers.
Commission
The fee paid to an agent for their services, often covered by the seller in a transaction.
FSBO
For Sale By Owner, a property being sold directly by the owner without an agent.
Subagent
An agent who works on behalf of another agent or brokerage in a real estate transaction.
Brokerage Policy
The guidelines and rules established by a real estate brokerage that govern agent conduct and transactions.
State Law
Legal regulations that govern real estate transactions within a specific state.
Qualifying Buyers
The purpose of qualifying buyers is to determine their readiness to work with you and their readiness to purchase.
Buyer Representation Agreement
The buyer representation agreement is a document that outlines the relationship between the buyer and the agent, similar to a job interview.
Buyer Clients Expectations
Buyers can expect negotiating, representation, contract to close counseling, personalization, and wider searches from a buyer's agent.
Buyer Customers
Buyer customers are owed honesty, fairness, and proper accounting for funds but do not receive advocacy or negotiation for the best terms.
Exclusive Right-to-Purchase
Exclusive right-to-purchase means greater client loyalty as buyers commit to working with the buyer's agent exclusively.
Negotiating
A buyer's agent negotiates on behalf of the buyer to get the best price and terms available.
Wider Searches
A buyer's agent may extend the search to include open listings, properties listed with other brokers, or properties not yet on the market.
Speed with Internet-savvy Buyers
Speed is of the essence with Internet-savvy buyers, and pre-qualification helps buyers determine how much home they can afford.
Questions to Ask Buyers
"How did you get my name?" and "How long have you been looking for a home?" are questions that can reveal buyer commitment and intentions.
Importance of Buyer Agency
It's important to explain the difference between duties owed to the buyer as a customer versus those owed as a client.
Licensee Responsibilities
When there's an agency agreement, the licensee's responsibility includes getting the best house for the best price and advocating for the buyer.
Contingent Sales
Some sellers are opposed to working with buyers who have contingent sales, which can affect the buyer's ability to purchase.
First-time Homebuyers
First-time homebuyers require extra hand-holding, such as explaining transaction steps, earnest money, contractual liability, and deadlines.
Texas Law on Brokerage Services
Texas law doesn't require a signature on the Information About Brokerage Services form, but licensees may need to prove they've provided it.
Buyer Representation Presentation
Start the buyer presentation by giving the buyer a copy of the Information About Brokerage Services form.
Objections to Meetings
Overcome the buyer's objections to a meeting and don't leave the meeting time open-ended.
Pre-qualification
Pre-qualification helps buyers determine how much home they can afford and prevents time spent with buyers who can't buy.
Agent's Liability
The buyer's agent isn't liable for any misrepresentations made by a listing agent since there's no agency relationship with the seller.
Buyer Needs Assessment
Allows you to build rapport and provides an opportunity to define the buyer's needs, wants, and readiness to purchase.
Meeting Likelihood
A face-to-face meeting increases the likelihood that the buyer won't shop around for another broker.
Buyer Readiness
It's important to establish that buyers are not already exclusively represented by another agent.
Legal Advice
A buyer's agent should be careful to avoid giving legal advice.
Buyer Counseling
Contract to close counseling is part of the services provided by a buyer's agent.
Purpose of Buyer Presentation
To build trust with the buyer.
Buyer Questionnaire
A form completed with information about the buyer, including their wants and needs, type of property, primary motivation for purchase, price range, and lender.
Termination of Buyer Agency Agreement
A buyer agency agreement can be terminated if the term expires, the buyer purchases a property, there is mutual written agreement, or either party dies or is incapacitated.
Required Elements of a Texas Buyer's Representation Agreement
Includes parties to the agreement, start and end date, broker compensation, duties and responsibilities, intermediary status, competing clients, and addenda.
Protection Period
After the agreement ends, the broker is owed compensation if the client acquires a property shown during the term of the agreement.
Written Notification of Compensation
Texas law requires written notification of compensation if there is a dispute about non-payment of fees.
Procuring Cause Dispute
Creating an agency relationship with a written buyer's representation agreement makes a procuring cause dispute rare.
Broker's Fees Section
The section of the buyer representation agreement where the broker's compensation is agreed upon.
Buyer's Broker Compensation
The most common way the buyer's broker is compensated is by a share of the listing broker's commission from the sale.
Required Disclosures
Includes Information About Brokerage Services form, Disclosure of Agency Relationships, Disclosure of Property Conditions, and Disclosure of Licensee's Interests.