Corporate Social Responsibility (CSR) in marketing

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5 Terms

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TOMS – One for One Model

__ revolutionized CSR marketing with its “One for One” initiative. For every pair of shoes sold, the company donated a pair to a child in need. This socially responsible approach became a core part of their brand identity, resonating with consumers globally.

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IKEA – Sustainable Sourcing

__ integrates CSR into its marketing by prioritizing __. The company ensures that its wood and cotton come from responsible sources, reducing environmental impact while promoting ethical business practices.

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Ben & Jerry’s – Social Justice Advocacy

actively incorporates __ into its marketing. The brand supports various causes, including climate change awareness, racial justice, and LGBTQ+ rights, using its platform to educate and engage consumers.

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Lush – Ethical Supply Chain

__ Cosmetics markets itself as an ethical brand by focusing on cruelty-free and environmentally friendly products. Their campaigns highlight fair trade ingredients and sustainable packaging, reinforcing their commitment to CSR.

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Patagonia – Environmental Activism

__ takes CSR to the next level by encouraging customers to buy less. Their “Don’t Buy This Jacket” campaign urged consumers to consider sustainability before making purchases, reinforcing their dedication to environmental responsibility.