Targeting Age Cohorts/Subcultures

studied byStudied by 0 people
0.0(0)
Get a hint
Hint

Baby boomers

1 / 82

encourage image

There's no tags or description

Looks like no one added any tags here yet for you.

83 Terms

1

Baby boomers

Once the largest genration

New cards
2

Baby boomers

Reluctant to change

New cards
3

Baby boomers

first group that “in mass” went to college

New cards
4

Baby boomers

“me generation”

New cards
5

Baby boomers

beginning of gender/racial conversations

New cards
6

Baby boomers

Not living on phones

New cards
7

Baby boomers

Use daytime traditional media

New cards
8

Baby boomers

Products that are durable and reliable; lasting value

New cards
9

Baby boomers

Clear and direct communication with

New cards
10

Baby boomers

highlight family values

New cards
11

Baby boomers

“accessible” tech use

New cards
12

Gen X

1st time with dual income being normal

New cards
13

Gen X

More women in the workplace

New cards
14

Gen X

Rising divorce rates, mixed families

New cards
15

Gen X

Individuals became self-sufficient early on

New cards
16

Gen X

more entrepreneual

New cards
17

Gen X

Use multichannel marketing

New cards
18

Gen X

Authenticity and transparency

New cards
19

Gen X

play into self-esteem and self-actualization

New cards
20

Gen X

Address financial security

New cards
21

Millennials

Women have full employment opportunities

New cards
22

Millennials

little brand loyalty

New cards
23

Millennials

more accepting of diversity

New cards
24

Millennials

computers introduced during early education

New cards
25

Millennials

challenge hierarchy

New cards
26

Millennials

FOMO

New cards
27

Millennials

autonomous and independent

New cards
28

Millennials

experiences>possessions

New cards
29

Millennials

helicopter and snow-plow parents

New cards
30

Millennials

engage through social causes/social responsibility

New cards
31

Millennials

embrace individuality and competence

New cards
32

Millennials

value sense of togetherness; play into FOMO

New cards
33

Millennials

Social media engagement

New cards
34

Millennials

personalization and customizationM

New cards
35

Millennials

Instant gratification/conveniency (ex: fast shipping)

New cards
36

Gen Z

Grew up with technology

New cards
37

Gen Z

more accepting

New cards
38

Gen Z

highly collaborative

New cards
39

Gen Z

last majority white cohort in US

New cards
40

Gen Z

don’t splurge as much

New cards
41

Gen Z

Financial midset affected by the Great Recession

New cards
42

Gen Z

Cherish work/life balance

New cards
43

Gen Z

single parent/multicultural households

New cards
44

Gen Z

care about mental health

New cards
45

Gen Z

more adaptable

New cards
46

Gen Z

optimistic

New cards
47

Gen Z

focus on wellbeing and mindfulness

New cards
48

Gen Z

Mobile-centric

New cards
49

Gen Z

inclusivity & diversity

New cards
50

Gen Z

Short form content

New cards
51

Gen Z

emphasize experiences

New cards
52

Gen Z

promote lasting value and investments

New cards
53

Gen Z

Sustainability

New cards
54

Gen Alpha

Digital immersion

New cards
55

Gen Alpha

Visual content

New cards
56

Blacks

fashion trendsetters

New cards
57

Blacks

Changed music in America

New cards
58

Blacks

Buying power ~1.5T

New cards
59

Blacks

Black women spend 10X more on beauty products than white women

New cards
60

Blacks

Drink more bottled water

New cards
61

Blacks

use more laundry detergent

New cards
62

Blacks

use mobile technology more (media consumption)

New cards
63

Blacks

proud of culture and committed to preserving it

New cards
64

Blacks

equate brand names with quality and status

New cards
65

Blacks

dress to please themselves > others

New cards
66

Blacks

spend time with families; has the most households in the US

New cards
67

Blacks

Post-Civil rights Blacks see race as less divisive

New cards
68

Blacks

Communicate in intimate AND relevant ways

New cards
69

Blacks

more confident about the economy

New cards
70

Blacks

aspire to get ahead/have lots of money

New cards
71

Blacks

moving from urban to suburban (need for transportation and larger houses)

New cards
72

Blacks

Increase savings

New cards
73

Blacks

Celebrate ethnic diversity in a relevant way

New cards
74

Hispanics

buying power ~2T

New cards
75

Hispanics

largest subculture

New cards
76

Hispanics

largely bilingual

New cards
77

Hispanics

importance put on family

New cards
78

Hispanics

shopping is a family activity

New cards
79

Hispanics

Use and spend more on mobile technology

New cards
80

Hispanics

teens are “Americanized”

New cards
81

Hispanics

more likely to purchase a product advertised on social media

New cards
82

Hispanics

Longer acculturation periods

New cards
83

Hispanics

spend more time on online stores

New cards

Explore top notes

note Note
studied byStudied by 28 people
... ago
5.0(1)
note Note
studied byStudied by 11 people
... ago
5.0(1)
note Note
studied byStudied by 37 people
... ago
5.0(1)
note Note
studied byStudied by 8 people
... ago
5.0(1)
note Note
studied byStudied by 20 people
... ago
5.0(1)
note Note
studied byStudied by 38 people
... ago
5.0(2)
note Note
studied byStudied by 15 people
... ago
5.0(1)
note Note
studied byStudied by 11 people
... ago
4.5(2)

Explore top flashcards

flashcards Flashcard (135)
studied byStudied by 120 people
... ago
5.0(1)
flashcards Flashcard (36)
studied byStudied by 1 person
... ago
5.0(1)
flashcards Flashcard (34)
studied byStudied by 5 people
... ago
5.0(1)
flashcards Flashcard (105)
studied byStudied by 33 people
... ago
5.0(2)
flashcards Flashcard (20)
studied byStudied by 39 people
... ago
5.0(2)
flashcards Flashcard (35)
studied byStudied by 2 people
... ago
5.0(1)
flashcards Flashcard (58)
studied byStudied by 2 people
... ago
4.0(1)
flashcards Flashcard (22)
studied byStudied by 274 people
... ago
5.0(10)
robot