Conformity

Conformity

Conformity

Type of social influence

3 types of Conformity

1) Internalisation

2) Identification

3) Compliance

Internalisation

Adapting the group’s belief as your own, because you internally accept the beliefs to be true

(Strongest form of Conformity)

Identification

Temporary change of behavior & beliefs, only in the presence of the group.

Compliance

Following the group’s ideas only to gain approval & avoid disapproval. Agree publicly, but disagree privately.

(Weakest form of conformity)

ISI: Informational Social Influence

Conforms to seem correct by copying others. Occurs when we lack knowledge to form our own beliefs.

Often leads to internalisation

NSI : Normative Social Influence

When a person’s need to be accepted drives compliance