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key words & definitions for Conformity
Conformity
Type of social influence
3 types of Conformity
1) Internalisation
2) Identification
3) Compliance
Internalisation
Adapting the group’s belief as your own, because you internally accept the beliefs to be true
(Strongest form of Conformity)
Identification
Temporary change of behavior & beliefs, only in the presence of the group.
Compliance
Following the group’s ideas only to gain approval & avoid disapproval. Agree publicly, but disagree privately.
(Weakest form of conformity)
ISI: Informational Social Influence
Conforms to seem correct by copying others. Occurs when we lack knowledge to form our own beliefs.
Often leads to internalisation
NSI : Normative Social Influence
When a person’s need to be accepted drives compliance
Note 
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