6 Fashion Publishing
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Description and Tags
Vocabulary flashcards covering fashion publishing formats, paid content distinctions, house organs, media platforms, and key industry literature.
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18 Terms
Non-editorial Content Formats
Content formats including Advertorial, Branded Content, Retail Editorial, and House Organ that cannot be considered true editorial content because they are created by brands, e-commerce platforms, or magazines in exchange for payment.
Advertorial
A hybrid content format combining advertising (ADV) and editorial style, produced in exchange for payment.
Branded Content
A content format created by brands, e-commerce platforms, or magazines in exchange for payment.
Retail Editorial
A content format produced by or for retail and e-commerce platforms in exchange for payment.
House Organ
An in-house publication created directly by a brand or company, such as COS Magazine or Chrome Hearts Magazine.
COS Magazine
An example of a house organ publication produced directly by the brand COS, such as their Spring and Summer 2015 issue.
Chrome Hearts Magazine
An example of a brand's house organ publication issued as a world mook (volume 1).
nssmag.com
The platform listed for the interviews editorial format.
highsnobiety.com
The platform listed for the news editorial format.
dazeddigital.com
The platform listed for product-focused news.
thebusinessoffahion.com
The platform listed for show reviews editorial format.
models.com
The platform listed for fashion editorial content.
1granary.com
The platform listed for opinion pieces and fashion critique.
Natalie Massenet
Founder of Net-a-Porter who asserted that 'a successful retailer thinks like an editor' and created a luxury e-commerce platform that functions as a shoppable magazine.
Net-a-Porter
A luxury etailer described by V.A. Kansara in 2010 as a new kind of media business: a shoppable luxury fashion magazine.
Where Do The Good Writers Go?
A study material article by P. Vasconcelos published in 1Granary on 13/12/2023.
Op-Ed; New Media, Old Problems
A study material op-ed by E. Rabkin published in StyleZeitgeist on 06/03/2023.
Fashion Critic Invite Graphic
A graphic by @1granary addressing fashion criticism with the text: 'I'MA FASHION CRITIC* *until I get an invite'.