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Social Group
People with shared identity and regular interaction.
Primary Group
Close, personal, enduring ties.
Secondary Group
Larger, goal-oriented, impersonal.
In-Group
“Us.”
Out-Group
“Them.”
Reference Group
Standard for judging oneself
Informal Relations
Personal ties within organizations.
Weak Ties (Granovetter)
Loose connections useful for jobs.
McDonaldization (Ritzer)
Rationalization spreading in society.