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Nonexperimental Research
Research in which variables are observed rather than manipulated; cannot establish cause-and-effect relationships.
Quantitative Data
Numerical data (ratings, scales, counts) that allow statistical analysis.
Qualitative Data
Descriptive, non-numerical data analyzed for themes and patterns.
Observational Research
Systematic observation of behavior without interference.
Naturalistic Observation
Observing behavior in a natural environment without interaction.
Participant Observation
Researcher interacts with participants while observing behavior.
Contrived Observation
A structured situation is created to elicit specific behaviors.
Content Analysis / Archival Research
Studying existing records to identify behavioral patterns.
Frequency Method
Counting how often a behavior occurs.
Duration Method
Recording how long a behavior lasts.
Interval Method
Dividing time into intervals and recording whether behavior occurs.
Time Sampling
Observe during one interval and record during the next.
Event Sampling
Observe and record specific behaviors as they occur.
Individual Sampling
Observe one individual at a time.
Inter-rater Reliability
Degree of agreement between observers; often measured using Cohen’s kappa.
Case Study
In-depth examination of a single individual or small group.
Literature Review
Qualitative summary of existing research.
Meta-analysis
Quantitative analysis combining results from multiple studies using effect sizes.
Mixed Design (Split-Plot Design)
Combines between-subjects and within-subjects factors.
Nested Design
Levels of one factor exist only within levels of another factor.
Covariate
Continuous correlational variable included to reduce error variance and increase sensitivity.
Quasi-Independent Variable
A measured variable that resembles an IV but is not manipulated (e.g., gender).
Time Series Design
Multiple observations before and after a treatment.
Interrupted Time Series Design
Examines the effect of a naturally occurring event.
Equivalent Time Samples Design
Treatment is introduced and withdrawn repeatedly.
Nonequivalent Control Group Design
Includes a comparison group without random assignment.
Pretest–Posttest Design
Measures participants before and after treatment.
Pretest Sensitization
Pretest influences performance on the posttest.
Cross-Sectional Design
Compares different age groups at one point in time.
Longitudinal Design
Follows the same participants over time.
Subject Mortality
Loss of participants over time.
Cohort (Generation) Effect
Differences caused by generational experiences rather than age.
Factorial Design
Experimental design with two or more independent variables.
Factor
An independent variable in a factorial design.
Levels
Different values of a factor.
2 × 2 Factorial Design
Two factors, each with two levels.
Main Effect
Effect of one IV averaged across levels of another IV.
Interaction Effect
When the effect of one IV depends on the level of another IV.
Between-Subjects Design
Each participant is assigned to only one condition.
Independent Measures Design
Another name for between-subjects design.
Between-Subjects (Advantages)
No practice, fatigue, or carryover effects.
Between-Subjects (Disadvantages)
Individual differences, more participants needed, assignment bias.
Between-Treatments Variance
Differences caused by the independent variable (maximize).
Within-Treatments Variance
Variability due to individual differences or error (minimize).
Holding Variables Constant
Limiting participant characteristics to control variables.
Restricting Range
Using participants within a limited score range.
Differential Attrition
Unequal loss of participants across groups.
Diffusion
Communication between experimental and control groups.
Compensatory Rivalry (John Henry Effect)
Control group works harder to compete.
Resentful Demoralization
Control group loses motivation.
Within-Subjects Design (Repeated Measures)
Same participants complete all conditions.
Within-Subjects (Advantages)
Eliminates individual differences; fewer participants; participants serve as own control.
History
Events occurring between conditions that affect results.
Maturation
Natural changes in participants over time.
Instrumentation
Changes in measurement tools or observers.
Regression Toward the Mean
Extreme scores move closer to the average on retesting.
Order Effects
Effects caused by the sequence of conditions.
Practice Effect
Improved performance due to repetition.
Fatigue Effect
Decline in performance due to tiredness.
Carryover Effect
One condition influences performance in another condition.
Counterbalancing
Varying the order of conditions across participants.
Single-Subject Design
A within-subjects design focused on one individual.