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What is demand?
The quantity of a good or service consumers are willing and able to buy at a given price in a given time period.
What is the law of demand
There is an inverse relationship between price and quantity demanded. As price increases, Qd decreases and vice versa
What goes on x axis on demand curve
Quantity
What goes on y axis (top) of demand curve
price
What is put on end of line in demand curve
D
What assumption do we make to understand law of demand
We assume ceteris paribus- all other factors remain unchanged
Explain extension of demand
A movement in quantity/price down the demand curve if quantity demanded has risen
Explain contraction in demand
A movement in quantity/price up the demand curve if quantity demanded has fallen
Why is there a downward slope?
Due to diminishing marginal utility
What is diminishing marginal utility
The value that consumers gain from the last product consumed falls, the greater the number consumed can apply between consumers. Consumers will be less willing to pay
Increase in demand (SIIP) what does S mean
Seasonal
Increase in demand -SIIP what does I mean
Increase in income
Increase in demand -SIIP what does I2 mean
Improvement in convenience
Increase in demand -SIIP what does P mean
Perceived shortage
Decrease in demand- RAP what does r stand for
Reduction in actual/perceived quality
Decrease in demand- RAP what does a stand for
Availability of substitutes
Decrease in demand- RAP what does p stand for
Price of substitutes
What are normal goods
As incomes rise demand for the good or service increases
What are inferior goods
As incomes rise, demand for goods or service decreases
What are luxury goods
As incomes rise, demand for luxury goods rises disproportionately
What is the definition of consumer surplus
The difference between how much buyers are willing to pay for a good and what they actually pay