Research Proposal and Qualitative Research

A collection of vocabulary flashcards related to research proposals and qualitative research methods.

Research Proposal

A detailed outline for a study on a specific communication topic, encompassing approximately 3,000 words and adhering to APA style.

Qualitative Research

A research approach focusing on understanding human behavior and the reasons that govern such behavior.

Focus Group

A research method involving a moderated discussion with a group of participants to gather insights on a specific topic.

Positivist Paradigm

A philosophical approach that views reality objectively, asserting that all human beings are fundamentally similar and aims to generate general laws of behavior.

Interpretive Paradigm

A philosophical approach that views reality subjectively, emphasizing the unique aspects of individuals and aims for in-depth explanations of specific situations.

Inductive Reasoning

A logical process in which general principles are derived from specific observations.

Ethnography

A qualitative research method where researchers immerse themselves in natural settings to observe and interact with participants over extended periods.

Case Study

An empirical inquiry using multiple sources of data to investigate a problem within its real-life context.

Field Observation

A qualitative research technique involving the direct observation of participants in their natural environment.

Sampling Techniques

Methods used to select participants for a study, including convenience sampling and snowball sampling.

Moderator

The individual responsible for guiding the discussion in a focus group, ensuring participation and maintaining a comfortable atmosphere.

Participants

Individuals who take part in a focus group or research study, providing valuable insights based on their experiences.

Data Analysis

The process of systematically applying statistical and logical techniques to describe and illustrate, condense and recap, and evaluate data.

Triangulation

The use of multiple methods or data sources in qualitative research to enhance the reliability and validity of findings.

Incentives

Rewards offered to participants of a study to encourage their participation, such as monetary compensation, refreshments, or services.

Online Focus Group

A focus group conducted over the internet, allowing for broader geographical reach and often lowering costs and logistical challenges.