Marketing

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Last updated 8:39 PM on 6/29/26
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10 Terms

1
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Profit

Revenue - cost

2
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Revenue

Price per unit * Quantity

3
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Total cost

Fixed cost + Variable cost

4
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Variable Cost

Cost per Unit * Quantity

5
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Unit Contribution

gross profit per unit

6
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Unit Contribution

unit price - cost per unit

7
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Gross Profit

Revenue - Total Variable Cost

8
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Net Profit

Gross Profit - Fixed Costs
aka Profit = Revenue - Cost)

9
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Gross Margin

Gross Profit / Revenue (%)

10
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Net Margin

Net Profit / Revenue (%)