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Diffusion of responsibility
when multiple bystanders are present, individuals feels less personal responsibility to help/act
Based on informational social influence
What study supports diffusion of responsibility?
Darley and latane (1968)
what is the aim of darley and latane?
to investigate the effect of group size on bystander intervention
what is the procedure of darley and latane?
72 university students
were told they were being interviewed and they were placed in separate rooms and communicate through an intercom
they were placed in three conditions:
they believed the only people were themselves and the confederate
believed they were speaking to 2 people
believed they were speaking to 6 people
the confederate then stimulated a seizure making chocking sounds
what were the findings of darley and latane
particpants in the ‘alone’ condition: 85% helped
participants in 2 people condition: 62% helped
participants in the 6 condition 31% helped
the look longer in larger groups
helping decreases as group size increases demonstrating diffusion of responsibility.
evaluation of darley and latane?
This was a carefully controlled experiment, demonstrating a causal relationship between the IV (number of bystanders) and DV (willingness to help)
This study has high ecological validity, as participants really believed that the other student was choking and needed help
This study raises ethical issues, as participants were put in a stressful situation, and were also deceived by the recording of the choking student
The study only involved American university students, so it is questionable whether the findings can be generalized to other cultures or age groups
what is the arousal- cost benefit model
the model states:
arousal in required for helping
arousal triggers a cost benift model
bystanders weight the cost (time, harm, and effort) against the benefits of ehlping
if the percived cost outweights the benefits then the bystanders may be less lickey to help and vise versa
what study supports the cost-benefit model?
Pilivan
what was the aim of piliavin
to examine the factors influencing helping in a real-life setting
what was the procdure of pilivan?
covert observations
took place on a new york subway
particpants either witnessed a ‘sick man’ with a cane falling or a drunk man falling
the confederates fell 70seconds into the train ride and if they were not helped afger 70 seconds of falling a ‘model helper’ was instrucuted to assist
2 female researchers recorded data on: Gender, frequency, speed, and movement away from the person, verbal comments
what are the findings of pilivan?
majority of the time confedrates were helped but expecially when the victim was sick
there was usally one or more helpers
it took longer for the ‘drunk’ confederate to get help and more comments were made as well as more comments when help took long
more men helped, however the train consited of more men, despite this, this finiding was sti;l statistically significant
people took longer to consider the costs and befits of helping the confederates.
what is the evaluation of pilivan?
This was a field experiment involving a realistic emergency situation, so ecological validity of the study is high
This study raises some ethical issues, as it involved deception, and participants did not consent to participate in the study
An alternative explanation is that social norms (rather than costs & rewards) explain why the handicapped person was helped more often - as it is a social norm to help the disabled