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3 minute story:
condensing your story and information int o a 3 minute speech
Big idea
condensing your storyline and goal into one sentence
Big Idea 3 Components:
must articulate your unique point of view
must convey what is at stake
must be a complete sentence
storyboarding
using post it notes or other means to map our the storyline of your dataset
Storytelling components:
the set up
the conflict
the resolution
The Set Up includes:
setting u p the story and ends with the first turning point
The Conflict Includes:
the bulk of the story, and the main character’s attempt to resolve the problem introduced in the first act
The Resolution invovles:
resolving the issue and includes a climax where the tensions are at their highest point
Ways to Persuade people:
conventional rhetoric (powerpoint slides, with facts and stats, intellectual)
through a story (using emotions)
Narrative Structure:
the order in which you communicate the story and data that makes sense and gets people to pay attention.
chronological
lead with ending
Reverse storyboarding
taking the final communication and writing down the main point from each page
Data Story approaches:
changes over time
drilling down
zoom out
contrast intersections
factors
outliers
all misleading visualizations are….
unethical, regardless of intent
common mistakes to avoid:
omitting the baseline
manipulating the y-axis
cherry picking data
using the wrong graph
going against conventions
lack of context / data (the small pox example)
omitting the baseline:
not starting at zero on your graphs
manipulating the y-axis
changing the bins to either lessen the severity of a trend or over emphasize it