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Key Terms
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competitive markets
markets that have enough buyers and sellers as well as available information such that market prices are not chosen, but set by the market
neo-classical assumptions
The traditional view of markets which holds that consumers
maximize utility, producers maximize profits, and individuals are in pursuit of their own rational self-interest
the producer’s problem
to maximize profits relative to market prices and costs
profits
total revenue minus total cost
production function
a mathematical representation of a firm's ability to use capital and
labor to make a final good
capital
physical inputs used in production of goods and services
labor
the human effort required in the production of goods and services
inputs
the capital and labor units used in production of a firm’s output
quantity produced
the amount of a good or service brought to market by a firm relative to the market price and the firm's costs.
capital intensity
the extent to which a firm’s production function relies on capital inputs
labor intensity
The extent to which a firm's production function relies on labor inputs
The Supply Chain
The entire process from resource extraction to retail sale that maps the life-cycle of a good or service
returns to scale
Extent to which a firm can increase its production of a single good and change its average cost
returns to scope
The extent to which a firm can increase its production of different goods to change its average cost
vertical integration
The process of a firm integrating with another firm that is upstream or downstream within the same supply chain
horizontal integration
The process of a firm integrating with another firm that is a
competitor
total cost
the total expenditure relative to an amount of quantity produced
total revenue
the amount of economic returns that flow to firms when they sell goods or services
marginal revenue
the incremental change in total revenue when a firm sells one
additional unit of its good or service
marginal cost
The incremental change in total cost when a firm produces one additional unit of its good or service
variable cost
costs that change relative to how much a firm produces
fixed cost
costs that do not change regardless of how much a firm produces
barrier to entry
costs or some other economic issue that reduces the likelihood of other firms entering a market
Willingness to Accept
the reservation price of a firm which details the minimum
acceptable price they will require for their good or service
Cost Minimization
A form of profit maximization that relies on bringing costs down as
much as possible
The Supply Curve
A schedule of prices and their relative quantity produced
marginal cost pricing
In competitive markets firms will typically sell their products for
how much it cost them to produce their last unit
market equilibrium
the point in a market where supply equals demand and the market
clears
equilibrium price
the subsequent price produced by market equilibrium
equilibrium quantity
the subsequent quantity produced by market equilibrium
producer surplus
the added value that flows to producers who are able to sell their
product for more than their minimum willingness to accept
price elasticity of supply
extent to which changes in a good’s price will lead to changes in
quantity supply in a market
the skills that workers derive from education, training, and/or experience
a market that has many buyers and many sellers, perfect information, free entry and exit, and whose firms sell virtually the same good or service
Long-run Total Cost
in the long run all costs become fixed.
according to theory, firms in
competitive markets will see their profits competed down to zero in the long run due to free entry and exit, perfect information, and homogeneous goods.
a type of market defined by many buyers and many sellers, perfect information, free entry and exit, but differentiated goods