Commercial Determinants of Health: Industry, Marketing, and Reputational Practices

real life s face pms: reputational management, labour and employment, scientific, financial, political, marketing, supply chain and waste

list 7 commercial determinants

industry lobbying pushes to influence public policy - for within laws and regulations in favour of company profits over population health

how do political practices influence population health

fund events, universities, organisations to use science to secure favourable outcomes.leads to commercialisation of publicly funded r and d. eg. by doing short term vs long term, may breach conflict of interest requirements

how do scientific practces influence health

target specific groups eg.vulnerable, push certain stereotypes and norms, health labels may be misleading and not based in science

how do marketing practices influence health

activates sensitive and developing pathways in young peoples brains

why are young people at risk of influence from marketing

harm of products (weapons, cigarettes), deforestation - creates mosquito breeding sites and malaria, climate change contribution, animal agriculture - antimicrobial resistance and high consumption linked to cancers and diabetes

ways supply chain practices influence health

fixed/not fixed term employment security, ceo to worker ratio, workplace culture, ability to complain and join unions, health and safety hazards

things considered labour and employment practices

tax avoidance or evasion, investors, government funding (bail out for major companies), financial stake in other entities

things considered financial practices

social and broadcast media, meetings with politicians, corporate social responsibility (investing in social activity), public-private partnerships (eg. unis for research)

things considered reputational management practices

greenwashing, b corp certification

examples of reputational management practices

labour, supply chain, marketing

which commercial determinants affect people with less access to power, privilege and resources are most affected