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Correlational Coefficients
measure strength of a relationship between variables (range from -1.00 to +1.00)
Strong Correlation
(+/-) .90
Weak Correlation
(+/-) .10
Positive Correlation
Both variables move in the same direction
Negative Correlation
As one variable increases, the other decreases
Independent Variable
The variable being manipulated
Dependent Variable
Measurable response to the independent variable
Classical Conditioning
We notice that two stimuli occur in a sequence so we associate those stimuli with each other
Stimulus
cause/antecedent
Response
Effect/consequence/reaction to stimulus
Unconditioned Stimulus
naturally and automatically triggers a response
Unconditioned Response
Unlearned and naturally occuring reaction to UCS
Neutral Stimulus
Evokes no response before conditioning
Conditioned Stimulus
Irrelevant stimulus that triggers a conditioned response after association with an UCS
Conditioned Response
Learned response to a previously neutral but now conditioned stimulus
Reinforcement
Goal of increasing behaviors
Primary Reinforcers
satisfy a basic biological need, such as
hunger or thirst
Secondary Reinforcers
become satisfying through association with
primary reinforcers
Positive Reinforcement
Strengthen response by adding pleasurable consequence ex. praise for good work
Negative Reinforcement
Strengthen response by removing undesirable consequence ex. seatbelt beep
Positive Punishment
You add something unpleasant ex. spanking child
Negative Punishment
You take away something pleasant ex. no tv time
Ratio Schedules
Rewards based on behaviors/amounts
Fixed Ratio Schedules
Reinforcement occurs after a set number of responses/behaviors
Variable Ratio Schedules
Reinforcement occurs after varying & unpredictable number of responses/behaviors
Interval Schedules
Rewards based on time passed
Fixed Interval Schedules
Reinforcement occurs after a set time period
Variable Interval Schedules
reinforcement occurs after an unpredictable amount of time
Memory
Our brain's method of filing info and retrieving it when needed
Implicit (Encoding)
Retention learned from skills, or classically conditioned associations, without conscious awareness, formed via automatic processing ex. knowing how to tie your shoes
Explicit (Encoding)
Retention of facts and personal events that can be consciously retrieved; formed via effortful processing ex. remembering Paris is the capital of France
Iconic (short term)
the visual aspect of a sensory memory, lasts for a few 10ths of a half second
Echoic (short term)
Auditory sensory memory that involves the ability to briefly and accurately remember sounds for about 3-4 seconds
Semantic (long term)
General knowing of facts (explicit)
Episodic (long term)
Memory for events or experiences (explicit)
Priming (long term)
Unconscious mental process where an early cue helps your brain retrieve information from long term memory faster (Implicit)
Procedural (long term)
Memory for motor skills and/or actions (implicit)
Proactive Interference
Later information alters earlier memories ex. getting a new phone number and keep entering the old one
Retroactive Interference
New information alters older memories ex. change password and cant remember the old one
Retrograde Amnesia
Inability to retrieve memory of the past
Anterograde Amnesia
Inability to form new long term declarative/explicit memories