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rhetoric
The art of effective or persuasive speaking or writing, often employing various techniques to influence an audience
claim
A statement that asserts something is true, typically requiring support or evidence to be accepted as valid
evidence
in rhetoric, evidence is the data, facts, examples, or expert testimony used to support a claim and persuade an audience
reasoning
in rhetoric, reasoning is the practical process of discovering the crux of an issue and connecting evidence to a claim to persuade an audience
syntax
rhetorical syntax is the intentional arrangement of words, phrases, and sentence structures to persuade, emphasize, or evoke specific emotional responses
nuance
a very small, subtle difference in meaning, feeling, color, or sound. It is a tiny detail that is not obvious at first, but changes how you understand something
exigence
an urgent problem or a pressing need that forces someone to act, speak, or write. In rhetoric, it is the specific "spark" or real-world trouble that causes an author to create a text
tone
author’s attitude toward a subject
author’s purpose
the primary reason or motivation for writing a text
diction
the choice and use of words in writing or speaking