Comm1000 Final

____ hours of media consumption a day

8-9

____ billion bytes of data per day, per person

34

timeline of media

gutenberg printing press --> paperback era during WWII --> radio is invented --> "The Jazz Singer" singing in a talkie film --> TV in 1939 --> Facebook in 2004

The internet of things

the internet controls the lights in your home, the temp in your fridge, etc.

hypodermic needle model

old-school idea that you're brainwashed by media & it makes you do terrible things

"Triumph of the Will"

Nazi propaganda film; made the Nazis look organized powerful, scary

"seduction of the innocent" book

thinks that horror comic books are poisoning the youth through propaganda

limited effects theory

Joseph Klapper; the effects of media on people are small/negligible

uses & gratification approach

what media do you use and why?

(children use it for education, habit, escape, etc.)

displacement hypothesis

the more time you spend with media, the less time you will spend doing other important things

"The Burning Bed"

woman sets fire to her husband, man mimics this in real life

"copycat phenomenon"

people imitate what they see in media (kids imitating WWE stars)

social learning theory

• you watch how others behave and imitate them

• attractive models (role models)

• Ex: Batman

excitation transfer theory

media may not tell us what to think, but it tells us what to THINK ABOUT

cultivation theory

heavy watchers think that what they see on TV (sex, drugs, parties, crime) is happening in real life

mainstreaming

TV makes everyone think the same way

resonance

some things will resonate with us if we associate them closely in our real lives (your parents own an ice cream shop and you see that on TV)

audience activity

• active (rifle through media and look for specific things)

• passive (sit through media)

recipe of entertainment education

• engage audience

• relatable characters

• change specific knowledge/attitudes

issues with entertainment education

• more effective internationally

• little evidence of long-term effectiveness

• hard to implement through fragmented media (different types of media and one public health message)

the great blur

tailoring

"filter bubble"

personal unique universe of info that you live in online (you don't decide what's in or out of it!)

social games

advertisers pay the creators of these games that are free for users to play

rights to broadcast sports media was worth $______ billion in 2014

$37.8 billion

$_____ million spent by companies for advertisements in sports talk radio

$150 million

framing

• how the media chooses to represent an issue (and how it can effect the public's perception)

• Ex: deflategate, Ray Rice

Public relations

• organize press briefings, write newspaper stories, press releases, press guides

• ex: Tiger Woods' statement about his affairs was written by PR people

sports marketing

• promote the team & events

• ex: peyton manning repping papa john's

gender issue

Brandy Chastain, SI swimsuit edition

goal of health communication

improving health literacy

patient-doctor interaction

75% surgeons thought they communicated in a satisfactory way; only 21% of patients agreed

shared decision-making

patient and doctor talk through medical decision instead of doctor withholding info from patient

health belief model

various factors go into the likelihood of someone engaging in health-promoting behavior

perceived benefits vs. barriers

ex: quitting smoking - save money & lungs vs. it's a routine and you're addicted

self-efficacy

do you feel like you can accomplish this healthy behavior?

cues to action

will things push you towards engaging in this healthy behavior?

perceived threat

• perceived seriousness

• perceived susceptibility

computer-mediated communication (CMC)

exchange of messages between two or more people through digital media

media deficit approach

• CMC lacks immediacy and rich message cues (allow us to feel closer to who we're communicating with)

• lowers the quality of comm.

• opinion of older generation

media augmentation approach

individuals use CMC to complement and add to face-to-face communication

social presence

the degree of awareness an individual has of the other person in the interaction

social presence theory

• media exists on a continuum from low to high levels of social presence

• email communication --> live text chatting --> audio communication --> face-to-face

media richness theory

• media's potential to convey information

• from lean (less effective) to rich media (more effective)

media richness spectrum

(LEAN) unaddressed documents --> written, addressed documents --> 2-way radio --> telephone --> video conferencing --> face-to-face (RICH)

asynchronous

• you don't have to be there at the other end

• less pressure to respond quickly

• unaddressed documents, letters

spoofing

catfishing; faking your identity

"7 ways to be insufferable on facebook"

the brag, literal status update, obvious opinion, step towards enlightenment

Paul Miller

• a year without the internet

• his ideas branched out at first

• more emotionally available

• writing letters is tedious

• didn't hang out with people very often

Paul Miller's conclusion

the internet isn't an individual pursuit - it's something we do together and connect over

personal branding

the practice of people marketing themselves and their careers as brands

interpersonal + mass comm. =

mass personal

the diffusion of innovations (Rogers)

• explains communication behavior & predicts future communication behavior

• combines product life cycle and diffusion (bell-shaped) curve

innovators

willing to spend money, risk takers, want to show their status

early adopters

opinion leaders, adopt to stay relevant (social capital)

early majority

above-average social status, price still high

late majority

skeptical about innovation, lower social status

laggards

aversion to social change & technologies

factors that influence adopters

• ability: can you afford it & have the intellectual resources to operate the technology

• motivation: do you want/need it?

five stages of adoption process

knowledge --> persuasion (it's worth buying) --> decision --> implementation (trial & error period) --> confirmation (part of your everyday life)

the future of relationship

• big data dating

• genetic matchmaking

• virtual companions

• digital deception/revenge

future of mass comm.

• extreme personalization (tailoring)

• feedback in real time (Trump's tweets)

• sex and violence persist

• end of mass comm. (everything becomes targeted and specific to each user)

transhumanism

movement to enhance the human experience through technology (GPS, contacts, glasses, calculators)