Intro to Database and PDPA/GDPR

Why do businesses collect data?

Businesses collect data to:

• Understand customers better
• Classify customer types
• Make one-time buyers into repeat customers
• Personalize customer experience
• Improve products & services
• Prevent customer churn
• Improve digital advertising
• Track marketing performance
• Save business costs

What is Data?

Raw facts (e.g., numbers, text).

What is Information?

Processed data with meaning.

What is a Database?

An organized collection of data.

What is a DBMS?

It means Database Management System

-create,store, update, delete and retrieve data

-gensrate forms and report

What is character in data structure?

Smallest unit of data, such as a letter or number

What is a field in data structure?

A group of characters

What is a Record in data structure?

A set of related fields

What is a File in data structure?

A collection of related records

What is a Primary key?

A unique field used to identify each record in a database

Why is Data Protection Lae necessary?

-protect people's personal data

-prevent misuse,fraud and cybercrime

-Digital data is easy to steal/share

What is PDPA?

The personal data protection act of Thailand, passed on May24, 2020 which protect in both government and private sectors

Who must allow PDPA?

Anyone collecting personal data in Thailand

Foreign companies selling to or tracking Thai people

What are the exemptions of PDPA?

PDPA exemptions include operations related to

.State/national security

.Court,Parliament, Credit Bureau

. Personal or family use only

.Media,art or public interest activities

What is personal data?

Data directly identifying an individual, such as Name, ID, Email, Address, Phone or Race

What is Sensitive Data?

Data that requires special protection due to its sensitive nature, such as religion, sexuality, health, criminal record, political views or Biometrics

Who is a Data Subject?

The person whose data is being used(eg-student)

Who is a Data Controller?

The organization that determines how to use data

Who is a Data Processor?

A person who processed data on behalf of data controller

When is Data Collection Legal under PDPA?

Data Collection is legal when:

.With Consent

.For scientific/Research purposes

.Medical Emergencies

. Necessary for Contracts

.Required for Public Tasks

.Based on Legitimate interests(CCTV)

What are the rights of data subjects under PDPA?

-Be informed about data collection

-Access their own data

-Transfer their data

-Refuse or object to data processing

-Request data erasure

What is GDPR’s best practice?

Do-collect data legally and fairly,collect only necessary data, keep data safe, delete data when no longer needed

Don't:hide data is used, collect excessive data, keep old,unused data

What is GDPR?

The General Data Protection Regulation, an EU law since May25,2018, which gives individuals control over their data and applies to all companies handling EU data, even outside the EU