Strength 1

One strength of the behaviourist approach is the use of…

Scientific methodology

This approach studies observable and measurable behaviour, so is said to be…

Objective

This means it is free from _______________ and the findings will not be affected by personal judgement as having objective research improves the __________________

Researcher bias

Validity of the findings

Methodology is also scientific because research is usually carried out using very well controlled…

Laboratory based studies

For example, Pavlov's dogs and Skinner's rats used ___________________ which make them replicable.

This means it can be repeated and results can then be checked for ____________, known as reliability

Standardised instructions

Consistency

There have been hundreds of such studies supporting the success of classical and operant conditioning and so is seen to be a…

Reliable explanation for behaviour