marketing

What is Marketing?

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

What is the Marketing Concept?

Understanding the needs and wants of customers and delivering satisfaction better than competitors.

What is Market Segmentation?

Dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics.

What is a Target Market?

A specific group of consumers at whom a company aims its marketing efforts.