Advertising & Public Relations Flashcards

Vocabulary flashcards based on lecture notes about advertising and public relations.

Publicity

The act of attracting public attention; the dissemination of information to the public.

Public Relations (PR)

Communication with external and internal publics of an organization; counseling management; working with news media; event planning; research, planning, communication, and evaluation.

News Conferences

A meeting organized for the purpose of disseminating news to the media.

Publics of Baylor University

Internal: Students, faculty/staff, parents, alumni, boosters and donors. External: Future students and parents, media, community, potential boosters and donors, Baptist leaders, Big XII.

Public Relations Professional

Translator, conveys mission and wishes of employers to the public through the media, gathers and presents facts to make the employer look good.

PR Writing Requirements

News releases, speeches, solicitation letters, brochures, promotional copy, inter-office reports, advertising copy.

Credibility

The quality of being trusted and believed in.

Advertising

The non-personal communication of information usually paid for and persuasive in nature about products, services or ideas by identified sponsors through the various media.

Advertising Strategy

The logic and planning behind an ad that gives it direction.

Creative Idea (in advertising)

The central idea that grabs the consumer's attention and sticks in memory.

Advertising Execution

Effective ads are well executed reflecting the highest production values in the industry.

Advertising Media

Television, Internet, magazines, billboards and other media are used to reach a broad audience.

Interactivity (in advertising)

Electronic media making advertising more intimate, interactive and personalized.

Buzz (in advertising)

Getting people to talk about an event, idea, or brand; also known as going viral.

Integrated Marketing Communications (IMC)

Unifying all marketing communication messages and tools to send a consistent, persuasive message promoting the brand’s goals.

Synergy (in IMC)

Messages have more impact working jointly than on their own.

Brand Loyalty

The tendency of some consumers to continue buying the same brand of goods rather than those of competitors.