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rhetoric
Aristotle defined rhetoric as “the faculty of observing in any given case the available means of persuasion.” In other words, it is the art of finding ways to persuade an audience.
texts
Cultural products that can be “read”, investigated rather than simply consumed and comprehended
rhetorical situation
The exigence, purpose, audience, writer, context, and message of a text.
occasion
the specific circumstances and events that necessitate the text
rhetorical triangle
A diagram that illustrates the interrelationship among the writer, audience, and subject of a text
persona
greek for “mask” the face or character that the speaker or writer shows to the audience
subject
the topic of a text, what the text is about
ethos
character and credibility
counter argument
an opposing argument to the one a writer is putting forward. rather than ignoring a counterargument, a strong writer will usually address it through the process of concession and refutation
concede
an acknowledgment that some or all of an opposing argument may be true or reasonable
refute
a denial of the validity of an opposing argument. in order to sound reasonable, a refutation often follows a concession that acknowledges that an opposing argument may be true or reasonable
rebut
a rebuttal presents a contrasting perspective on an argument or its evidence, proposing that some or all of a competing position is unfounded
style
the word choices writers make, the syntactical patterns they create in their writting, and the conventions of grammar and mechanics that they use. these language choices help shape an audiences perception of the work and the effectiveness of its argument
diction
writers choice of words
denotation
the dictionary definition of a word
connotation
meaning or associations that reader bring to words beyond their dictionary definitions/denotations.
modifiers
an adjective, adverb, phrase, or clause that modifies a noun, pronoun, or verb. usually to describe, focus, or qualify
clauses
a group of words containing both a subject and a verb
formal diction
Sticks to gramatical rules and avoids colloquial slang
informal diction
More conversational may include more casual expression
figurative language
language that uses figures of speech; nonliteral language usually evoking strong images. sometimes referred to as metaphorical language (not literal)
metaphor
figure of speech that compares two things without using like or as
simile
a figure of speech used to explain or clarify an idea by comparing it explicitly to something else using like or as
analogy
a comparison between two seemingly dissimilar things
personification
attribution of lifelike quality to an inanimate object or idea
allusion
brief reference to a person, event, or place (real or fictions) or to a work of art
syntax
the arrangement of word into phrases, clauses, and sentences (sentence structure) including word order
sentences
made up clauses, at least one of which must be an independent clause
independent clause
a clause that can stand by itself and still make sense
compound sentence
a sentence made up of two independent clauses
complex sentence
a sentence made up of one independent and one dependent clause
coordination
joining parts of sentences to emphasize important ideas, give readers information, and add rhythm to writing (shows ideas are equally as important) (fanboys)
subordination
joining parts of sentences to emphasize important ideas, give readers information, and add rhythm to writing (shows one idea is less important than the other) (until, if)
periodic sentence
Holding main clause until the end
cumulative sentence
Placing main clause at the beginning
parenthetical
a clause or phrase interrupting a sentence to provide information that is typically not essential to understanding the writers main point but still helps writers achieve their purpose or speak to the audiences needs
parallel structure
similarity of structure in a pair or series of related words, phrases, or clauses
antithesis
contradictory ideas that are juxtaposed, often using parallel grammatical construction
punctuation
symbols used in writing to show to what extent ideas are connected or separated
commas
a form of punctuation that shows separation within a sentence used to set off subordinate clauses, phrases, or item in a list
colons
a form of punctuation often introducing an example
semicolons
a punctuation mark that puts together two sentences; usually the sentences share some meaning
dashes
a form of punctuation that adds another thought to a sentence — like a bridge. also used to interject a thought — an interruption
hyphens
connects words together, making them into a word-cluster
parenthesis
a clause or phrase interrupting a sentence to provide information that is typically not essential to understanding the writers main point but still helps writers achieve their purpose or speak to the audiences needs
tone
a writers or speakers attitude toward the subject conveyed by stylistic and rhetorical choices
shifts
a point in a text that indicates a changes (often a change in the writer or speakers tone or perspective)
irony
an incongruity between expectation and reality
verbal irony
a figure of speech that occurs when a speaker or character says one thing but mean something else or when what s said is the opposite of what is expected. sarcasm is verbal irony used derisively
situational irony
a printed discrepancy between what seems fitting or expected and what actually happens
dramatic irony
Contrast between what a character or writer says/thinks to what the audience knows
hyperbole
deliberate exaggeration used for emphasis or to produce a comic or ironic effect; an overstatement to make a point
understement
the presentation or framing of something as less important, urgent, awful, good, powerful, and so on, than it actually is, often for satiric or comical effect; the opposite of hyperboles often used along with this technique and for similar effect
Composition
Arrangement on a page
Foreground
The part of the image nearest to the viewer