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ad hominem
a fallacy that attacks the person rather than dealing with the real issue in dispute
ad populum
This fallacy occurs when evidence boils down to "everybody's doing it, so it must be a good thing to do."
alliteration
repetition of the same sound beginning several words or syllables in sequence
allusion
Brief reference to a person, event, or place (real or fictitious) or to a work of art
analogy
A comparison of two different things that are similar in some way
anaphora
the repetition of a word or phrase at the beginning of successive clauses
anecdote
a brief story used to illustrate a point or claim
antimetabole
Repetition of words in reverse ordedr
Antithesis
opposition, or contrast, of ideas or words in a parallel construction
appeal to false authority
This fallacy occurs when someone who has no expertise to speak on an issue is cited as an authority.
archaic diction
old-fashioned or outdated choice of words
argument
A process of reasoned inquiry; a persuasive discourse resulting in a coherent and considered movement from a claim to a conclusion.
assertion
a statement that presents a claim or thesis
asyndeton
omission of conjunctions between coordinate phrases, clauses, or words
begging the question
A fallacy in which a claim is based on evidence or support that is in doubt.
circular reasoning
a fallacy in which the writer repeats the claim as a way to provide evidence
claim
Also called an assertion or a proposition, a claim states the argument's main idea or position. A claim differs from a topic or subject in that a claim has to be arguable.
closed thesis
a statement of the main idea of the argument that also previews the major points the writer intends to make
complex sentence
A sentence with one independent clause and at least one dependent clause
compound sentence
a sentence with two or more coordinate independent clauses, often joined by one or more conjunctions
concession
A reluctant acknowledgment or yielding.
confirmation
In classical oration, this major part of an argument comes between the narration and refutation; it provides the development of proof through evidence that supports the claims made by the speaker.
connotation
Meanings or associations that readers have with a word beyond its dictionary definition, or denotation.
context
The circumstances, atmosphere, attitudes, and events surrounding a text.
counterargument
A challenge to a position; an opposing argument
cumulative sentence
sentence that completes the main idea at the beginning of the sentence and then builds and adds on
deduction
the process of moving from a general rule to a specific example
diction
a speaker or writer's choice of words
either/or false dilemma
In this fallacy, the speaker presents two extreme options as the only possible choices.
enthymeme
an argument in which one premise is not explicitly stated
equivocation
A fallacy that uses a term with two or more meanings in an attempt to misrepresent or deceive.
ethos
credibility
exordium
the introduction to an argument, in which the speaker announces the subject and purpose, and appeals to ethos in order to establish credibility
faulty analogy
a fallacy that occurs when an analogy compares two things that are not comparable
figurative language
Writing or speech that is not intended to carry literal meaning and is usually meant to be imaginative and vivid.
first hand evidence
Evidence based on something the writer knows, whether it's from personal experience, observations, or general knowledge of events.
Hasty Generalization
A fallacy in which a faulty conclusion is reached because of inadequate evidence.
hortative sentence
sentence that exhorts, urges, entreats, implores, or calls to action
hyperbole
a deliberate exaggeration or overstatement
imagery
a description of how something looks, feels, tastes, smells, or sounds
imperative sentence
A sentence that requests or commands.
induction
the process that moves from a given series of specifics to a generalization
inversion
inverted order of words in a sentence (variation of the subject-verb-object order)
irony
the use of words to convey a meaning that is the opposite of its literal meaning
juxtaposition
Placement of two things closely together to emphasize comparisons or contrasts
logical fallacies
An error in reasoning that renders an argument invalid
logos
an appeal based on logic or reason
metaphor
A comparison without using like or as
metonymy
A figure of speech in which something is represented by another thing that is related to it or emblematic of it (the pen is mightier than the sword)
modifier
a word, phrase, or clause that qualifies or describes another word, phrase, or clause
mood
Feeling or atmosphere that a writer creates for the reader
nominalization
turning a verb or adjective into a noun
occasion
the time and place a speech is given or a piece is written
open thesis
one that does not list all the points the writer intends to cover in an essay
oxymoron
A figure of speech that combines opposite or contradictory terms in a brief phrase.
paradox
A statement or proposition that seems self-contradictory or absurd but in reality expresses a possible truth.
parallelism
similarity of structure in a pair or series of related words, phrases, or clauses
pathos
Appeal to emotion
peroration
the concluding part of a speech; flowery, rhetorical speech
polemic
controversy; argument; verbal attack
polysyndeton
the use, for rhetorical effect, of more conjunctions than is necessary or natural
post hoc ergo propter hoc
after this, therefore because of this
propaganda
Ideas spread to influence public opinion for or against a cause.
qualified argument
An argument that is not absolute. It acknowledges the merits of an opposing view, but develops a stronger case for its own position.
qualitative evidence
evidence supported by reason, tradition, or precedent
quantitative evidence
includes things that can be measured, cited, counted, or otherwise represented in numbers
rebuttal
a refutation or contradiction
refutation
The part of an argument wherein a speaker or writer anticipates and counters opposing points of view.
rhetoric
the art of using language effectively and persuasively
rhetorical appeals
Rhetorical techniques used to persuade an audience by emphasizing what they find most important or compelling. The three major appeals are to ethos (character), logos (reason), and pathos (emotion).
rhetorical question
figure of speech in the form of a question posed for rhetorical effect rather than for the purpose of getting an answer
Rogerian arguments
based on the assumption that having a full understanding of an opposing position is essential to responding to it persuasively and refuting it in a way that is accommodating rather than alienating
satire
A literary work that criticizes human misconduct and ridicules vices, stupidities, and follies.
scheme
artful syntax; a deviation from the normal order of words
second hand evidence
Evidence that is accessed through research, reading, and investigation. It includes factual and historical information, expert opinion, and quantitative data.
simile
a figure of speech used to explain or clarify and idea by comparing it explicitly to something else, using the words like, as, or as though
SOAPS
A mnemonic device that stands for Subject, Occasion, Audience, Purpose, and Speaker. It is a handy way to remember the various elements that make up the rhetorical situation.
speaker
A term used for the author, speaker, or the person whose perspective (real or imagined) is being advanced in a speech or piece of writing
stance
A speaker's attitude toward the audience (differing from tone, the speaker's attitude toward the subject).
straw man
A fallacy that occurs when a speaker chooses a deliberately poor or oversimplified example in order to ridicule and refute an idea.
exigence
a decisive point at which a response is invited or required
syllogism
a logical structure that uses the major premise and minor premise to reach a necessary conclusion
synecdoche
a figure of speech in which a part is made to represent the whole or vice versa
syntax
The arrangement of words and phrases to create well-formed sentences in a language.
synthesize
Combining or bringing together two or more elements to produce something more complex.
tone
Attitude a writer takes toward the audience, a subject, or a character
trope
Artful diction; the use of language in a nonliteral way; also called a figure of speech.
understatement
the presentation of something as being smaller, worse, or less important than it actually is.
wit
In rhetoric, the use of laughter, humor, irony, and satire in the confirmation or refutation of an argument.
zeugma
use of two different words in a grammatically similar way that produces different, often incongruous, meanings (ex: when you open a book, you open your mind)